Need Help Generating Leads For Your Business? Check Out These Tips!

A business thrives on lead generation. If you aren’t capable of generating fresh leads and following them up with new sales, your business is eventually doomed. The following article has advice to help you find new leads and increase sales. This can yield a lot of success for your company.

If you are advertising online, create landing pages for potential leads. Your landing pages should be for the exact product or services the customer was researching when they came upon your link. They get the information that they were searching for this way. Have a contact form there too, so you can easily generate the lead.

Giving an incentive to purchase is a great way to succeed at generating quality leads, because a lot of people will get on board just for the incentive. For example, receiving an incentive for buying a needed product can often sway them to opt in. Have an additional reason to purchase your products and you will see how many more leads you can generate.

When looking for leads, make use of consumer reviews and case studies. Consumers are more likely to give their information and will probably buy your products when you provide supportive data. Utilize applicable research to support your claims and also provide real-life testimonials.

Clear up any privacy or opt-out issues. You’ve got to be on top of the leads that have chosen to opt in for an offer. You will not only waste your time contacting someone not interested in buying, but you should not send to anyone opting out for privacy’s sake.

If your job is relevant, think about speaking at local businesses. If you are an expert landscaper, discuss your knowledge of seasonal flowers. Yoga instructors can give tips for easy stretches that can be done quickly through the day. Figure out who can benefit from your knowledge.

When considering the best keywords to use, consider long-tailed versions. Never use a lot of them, but since they are targeted to a specific consumer these could really be helpful to you. Test some out and then tweak as necessary.

Check to see if there are local lead groups you can join. Business owners gather together to share leads. While if might confuse you to learn how a dentist found you through a masseuse, you shouldn’t be surprised! There are always chances to gain leads and it is important that you return the favor.

Find lead groups online and take advantage of what they offer. For hyperlocal businesses, groups like these can be prove to be helpful. Far-flung individuals cannot help local folks with their needs, but they can always pass along local contacts they may possess who can actually help.

Make sure that you are targeting people that may actually use your products. Generic leads are okay when painting the big picture. That said, if it’s tailored properly to get important information that tells you that your products are important, your results will be better.

If you’re waiting in line, talk to the person next to you. There is nothing wrong with being courteous and they may need what it is you have to offer. Don’t overtly sell to them, but figure out if they might be interested in what you’re selling.

Use a calender. Your potential leads may not appreciate your continuous lead generation efforts. Using a consistent schedule will make you seem professional. This ensures you don’t waste your time pitching to the same leads, too.

Inability to generate quality leads is going to be the end of most businesses. This article has shown you how to instead build your customers. Continue working on your techniques to continue generating leads. If you do that, you will always have converting customers coming to you.

Your Online Business And Traffic

One of the essential rules for home business Internet marketing, and for marketing of any business, is to know if the product or means you are using to market is working or not. It’s amazing the number of entrepreneurs that spend time and money on home business Internet marketing and don’t track it. By tracking we mean that they don’t keep track of how and why people inquire about or buy their products and services. They don’t know if the ad that they ran in the paper is the reason someone called for their technical help, or if the speech that they delivered at last week’s Chamber of Commerce luncheon might have lured that new customer.

Home business Internet marketing is successful only if the money and time spent on the effort to bring in new customers and new revenues does not exceed the profit made from that expense. A crucial part of determining Return on Investment (ROI) is knowing what Internet marketing tool works for your home business – and what does not.

Buying a home business Internet marketing analytic tool that can help track results makes good business sense for several other reasons, one of which is to determine what users and potential customers like about your Web site and what they don’t. Home business Internet marketing analysis software can tell you which pages were visited most frequently and the common exit and entry pages.

Exit pages are important, because if the page that a large number of consumers are exiting from is not the order confirmation page than that tells you that something about that page is driving users away from your site. Knowing where you go wrong so you can correct it is a crucial piece of Internet marketing information for your home business. Knowing the entry page gives you an idea of which of your home business Internet marketing tactics and resources worked.

Most Internet monitoring tools let you know which browsers and operating systems your site’s users have. You can find out, for instance, how many have Macs, how many have Windows based systems, how many use Internet Explorer and how many use Netscape. You’ll be able to see if consumers are also trying to navigate to “404” pages – those that no longer exist. These broken links must be fixed quickly or the message to these users is that your home business is not efficient and you’ll have lost that marketing opportunity.

With these monitoring tools installed for your site you can also keep track of your conversions (consumer visit that results in a sale) and determine the source of the visit as well as the path on your site that that buyer took to complete the sale.

By: Rod Larrivee

Article Directory:

Rod Larrivee is a successful internet marketer based in Vancouver, Canada

Research and Markets: United States Social Network Marketing 2015-2019 – Why Brands Are Looking into Social Media

DUBLIN–()–Research and Markets (

has announced the addition of the “Social

Network Marketing in the US 2015-2019″ report to their offering.

The social network marketing in the US to grow at a CAGR of 20.11% over

the period 2014-2019.

Currently, there are more than 800 active social networking sites,

including mobile applications and digital platforms.

Social networking refers to the act of coming together of groups of

people with common interests on social platforms and building

relationships with the help of websites and applications. Social media

refers to platforms, such as websites and applications, which enable

users to participate in social networking activities by creating,

sharing, or exchanging information, ideas, and/or pictures/videos.

Social media is not only about Facebook, Twitter, and Google+, but much


This report covers the present scenario and growth prospects of social

network marketing in the US for the period 2015-2019. The report

provides an overview on social networks, their effect on brands, and how

brands utilize social platforms for marketing and social network


Social network marketing in the US is highly fragmented with the

presence of a large number of small and large players. In this report,

we present a detailed description of the key players. In addition, we

discuss the major drivers that influence growth, the challenges faced by

marketers while utilizing social media platforms, the market at large,

and key trends emerging in the market.

There has been a shift in how people consume media, where consumers now

demand access to content on the go. Growing Internet access on mobile

devices enable consumers to stay connected on social networking sites

all the time. This provides an opportunity for marketers to reach out to

their audience through their mobile devices.

According to the report, social network marketing is driven by the

growing usage of smartphones and this trend will continue during the

forecast period. Videos will play a vital role in social media

marketing. Although YouTube is leading the online video market, Facebook

is fast emerging as a hub for video viewing.

Further, the report states that Most of the brands have been using

traditional marketing mediums for decades. They are in their comfort

zones when using these mediums, and they are skeptical about new

mediums. Most of the brands do not wish to experiment with their

existing marketing plans.

Key Vendors








Key Topics Covered:

Executive Summary

List of Abbreviations

Scope of the Report

Market Research Methodology


Importance of Social Media for Marketers

Why Brands are looking into Social Media

Present Scenario

Future prospect

Bridging the gap

Five Forces Analysis

Buying Criteria

Drivers and their Impact

Trends and their Impact

Social Networking Landscape

Key Vendor Analysis

For more information visit

Want To Market Your Business? Try Social Media Marketing

Facebook, Twitter and Google plus are just a few of the social networking sites that many people are referring to as one of the most powerful mediums in the world of business. While these sites provide an extraordinary potential for gleaning new customers, they are only the tip of the online iceberg. The suggestions in this article should help businesses develop a marketing approach that includes the effective use of social media.

Twitter is a more demanding network because it requires constant communication with followers, but it is also the most recommended. Thank those that mention your name, and answer any questions they may have. This creates a stronger affiliation with all your followers. This is important for showing you as the face of your business and adding a personal touch to it.

Let all of your existing customers know if you are going to start being active in social media. When these people join your page, their friends will be notified. This is a free method of advertising that you should not ignore. It’s also great in that advertising through your consumer base is basically a quality referral.

Determine ahead of time if you really want an active, ongoing dialog with customers. Keep your advertising simple when you want to boost sales through social media marketing. If you prefer a more interactive relationship with your customers, initiate the conversation with a simple “Hello.” Your customers will be able to lead you once this happens.

To maximize your site, allow comments and ratings. Doing this will help to create a sense of belonging for your readers, increasing their sense of loyalty.

Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them. Take the time to look for these each time you visit your site.

If you want customers to respond to social media marketing, running specials that are exclusive if they follow you on those sites is a good way to accomplish that. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.

There is help available for your social networking campaign. This market is enormous; there are many designers and consultants that can prepare an entire strategy for you. However, this option will cost you money so be prepared for that.

Keep in mind that you need to be active in your social media marketing efforts. This helps you to interact with your potential clients to form a network. Without activity and interaction, your overall social media marketing campaign will quickly lose the interest of your audience. By contrast, if you are constantly adding something new to the mix, you will generate buzz that keeps your followers coming back for more.

Before settling on a specific social media platform, weigh the pros and cons of each against your business goals. You have to remember that no two social sites are the same. Learn a little bit about the differences between them. You could discover a single site is the best one to use because it reaches more people. It is up to you to find this out.

As more people begin to use social media marketing to communicate with their customers, it is very important that you get in the game as well. Without a sharply honed social media marketing strategy, a business can quickly lose sales and slip behind its closest competitors. If you have a business you should read this article to find out how to use SMM to win.

Apple sells more than 10 million new iPhones in first three days | Reuters

Apple Inc said it sold more than 10 million iPhones in the first weekend after its new models went on sale on Friday, underscoring strong demand for phones with larger displays.

Chief Executive Tim Cook said the company could have sold even more iPhone 6 and iPhone 6 Plus models if supplies had been available.

Analysts had estimated first-weekend sales of up to 10 million iPhones, after Apple booked record pre-orders of 4 million on Sept. 12, the day pre-orders opened.

Apple’s shares were little changed at $100.98 in afternoon trading on the Nasdaq on Monday.

The company’s first-quarter revenue is likely to be 9 percent higher than Wall Street estimates, based on reported sales and projected demand for the new iPhones, Piper Jaffray & Co analyst Gene Munster wrote in a note.

Munster said he expected earnings per share to be 12 percent higher than estimates.

“Despite the supply chain constraints around the iPhone 6 Plus and tightness around certain models of the iPhone 6, we believe (Monday’s) strong print demonstrates that Apple executed extremely well in the face of severe supply constraints,” Cantor Fitzgerald analyst Brian White wrote in a note.

First-day pre-orders for the new phones, which went on sale in 10 countries, far surpassed the 2 million recorded for the iPhone 5 model two years ago.

“While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible,” Cook said in a statement.

Apple sold 9 million iPhone 5S and 5C models last year in 11 countries, including China, in the first weekend they were available.

Sales of the latest models in China, the world’s largest smartphone market, have been delayed by regulatory issues.

Lured by the prospect of profit from smuggling the new iPhones into China, opportunists joined the scores of fans outside Apple stores to buy the devices.

Police in New Haven, Connecticut said fights broke out among customers believed to be rival groups of Chinese men and women who were apparently trying to buy as many iPhones as possible to resell them at a significant mark-up in China.

Three people were arrested, one of whom suffered a small cut to his forehead and was treated in hospital.

“Store managers have phoned several times to report fights and ill-behaved line waiters,” the New Haven Police Department said in a statement.

Apple said last week that many U.S. customers would have to wait until next month for their new iPhones due to strong demand. The company routinely faces iPhone supply constraints, particularly in years that involve a re-design.

The new iPhones will be available in 20 more countries on Sept. 26, Apple said.

The company sold 5 million iPhone 5 handsets, 4 million iPhone 4S models and 1.7 million iPhone 4 units during the first weekend.

The shipment levels of iPhone 6 and iPhone 6 Plus are positive, given that the new models are not initially available in China, Stifel Nicolaus & Co analyst Aaron Rakers wrote in a note.

Rakers noted that the latest models would be available in 115 countries by the end of this year compared with 100 for iPhone 5S and 5C.

(Additional reporting by Scott Malone; Editing by Ted Kerr and Kirti Pandey)

Email Promoting Solutions To Help Your Business Grow

Are you struggling to find a marketing strategy that works? The effectiveness of email marketing, which allows you to connect quickly and profitably with a large customer base, is well established. The following tips describe some basic e-mail marketing techniques that every business owner should know.

Target your chosen audience. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. Be sure to consistently include a link to subscribe in any email you send; hopefully, recipients will forward it to their friends that may be interested in the things that you offer. After this, your base should begin to grow on its own.

Utilize various resources and learn as much as you possibly can about the concept of email promoting. You will find a lot of helpful books or websites. There is surely a course or workshop in your area that can help as well.

Don’t send emails to subscribers without their consent. People will not take your business seriously if you send spam. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.

Try not to send out important emails on or around any major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are exceptions, of course. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.

Avoid using too many graphics in your marketing newsletters. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.

Make sure you have permission to send emails to your subscribers. Disregarding this can not only cost you your current customers, but also any future lovely leads customers who correspond with this one. Some ISPs may even consider blacklisting you, which can have a negative impact on your business.

Try learning how to not come across like spam by viewing spam. Sign yourself up for a random free email account and then post that email address in various places around the web. You will soon find that spam emails begin to roll in. Learn from the wrong things these emails do and adjust your email campaigns accordingly. Avoiding tactics that spammers use will increase your reputation and your credibility.

Try mixing up the format to engage readers more. So, if you usually send out HTML formatted emails, then mix it up and send out an email in something like plain text format. If the message is well-written, it can help you to connect with the customer, which will increase their desire to support your company and its products or services.

Proving a sign up list is a great way to find potential customers to send emails to. This can be anywhere on your site, as long as there is an easily located place where your subscribers may go to update their preferences.

Test your email messages to see how it will look on different platforms. When you are happy with the design on your computer, use email clients, all applicable browsers and operating systems to test it out. This is important because messages might look very different in various browsers, meaning they can be easy to read in one but jumbled and confusing in another.

Putting an emphasis on an marketing with email campaign proves wise when the time comes for you to advance your business. Use the strategies here to make an effective e-mail marketing plan and continuously seek ways on how to make the emails you send to your customers and clients relevant.

The Biggest Compilation Of Tips And Tricks About Internet Promotion Online

Starting with Online marketing is sometimes a little overwhelming. The best way to use Affiliate marketing is by using many techniques. The information and tips in this article can help you grow the successful business that you have been working for.

You can send your customers a page that tells them all about a product before they buy it. They will feel like they know more about what they are buying. This approach demonstrates that you want to do more than simply push a sale on them; you want to educate them, and leave the purchasing decision in their hands.

Do not give up when you run into frustrations with online marketing. You may be a step or two away from successful online marketing when you give up. Make sure that you have everything ready before you launch your website. Sometimes this takes intensive work. Bear in mind that the effort you put into building your website marketing presence will pay off in results.

Make several different links throughout a site, but then create a central hub. Balance the need for variety on your site with the need to keep it structured.

Use AJAX and Flash sparingly. These sorts of add-on programs will not help your business get noticed. If you are using flash, do not go overboard or ad keywords.

Start small when building a site to market a product and gradually grow, adding new features or components slowly. Having too many indexed pages such as a million or more can cause a search engine to pass by your site, in favor of one that has around ten thousand or twenty thousand.

Hard work is the key to success in any type of marketing venture. It is very rare to stumble upon a successful business that moved their way into the spotlight because of pure luck. Think of any major brand name. Did they just get lucky? They did not. They spent time, money and effort in order to sell their product, and make it the best that it could be to draw in customers.

Try to market without resorting to spam. People can tell the difference between comments that have been mass generated and ones that you’ve thoughtfully written yourself. If you do not personally connect with your customers, people will not trust you and your online business could fail.

If your business has a successful marketing plan, you are probably aware of which specific products and services consistently generate the most profit. Use these to market your other items. Advertising accessories for these popular items will likely further your sales. These products get a boost from your main sellers, and do not require as much advertising as unrelated products.

Keep your content updated. Old, outdated information is going to give the viewer the impression that you do not care about your company, and therefore your customers. If you site is orderly, functioning properly and is regularly maintained you will find that you have more visitors that stick around.

Building trust with your clients and keeping that going is one of the most important things that you can do. Only use facts when creating marketing plans and selling products to customers. Promote your products using only factual testimonials and statistics.

You might also consider bundling the merchandise with a similar product and selling it at a bargain price. Be sure to clearly state the terms of the offer in your marketing materials.

Focus is the most important part of Internet marketing. This article should help you spend more time on your business and less time dealing with the marketing of your business. You will reap the benefits in the future by following this advice!

Online Privacy Seals Lack Significance

Like most users, you’re alarmed at the myriad ways that companies exploit the Internet to collect, buy, and sell your personal information.

You know you should read all those Web site privacy statements carefully, but really, who has the time? Instead, you give personal information only to reputable companies, and you look for some kind of privacy seal on each Web site. So you’re protected, right? Well, not exactly.

An increasing number of Web sites proudly display privacy seals that say “Reviewed by TrustE site privacy statement” or “Privacy, BBBOnLine,” (with a big icon of a lock).

TrustE is a nonprofit organization started by the Electronic Frontier Foundation and the CommerceNet Consortium and sponsored by several major companies including AT&T Wireless, Intuit, and Microsoft.

BBBOnline is a subsidiary of the long-standing Council of Better Business Bureaus, which is supported by the dues of hundreds of companies nationwide. The TrustE privacy seal is now displayed on more than 1,300 Web sites, while BBBOnline privacy seals can be found on more than 700 sites.

Soft Seal Standards

What consumer-friendly practices must these companies follow to get a privacy seal? You may be surprised to know that it boils down to just three: Companies must tell you what their practices are, abide by them, and give you the option to opt out of sharing your personal data with other organizations.

Specifically, according to the TrustE Web site, member companies must provide easy access to straightforward privacy statements that disclose what personal information will be gathered, how it will be used, and with whom it will be shared. The statement must also tell you what choices are available to you regarding how information is used, what safeguards are in place to secure your information, and how you can update or correct inaccuracies.

Companies must also provide consumers with the choice to opt out of “internal secondary uses and third-party distribution for secondary uses… unless the sharing is part of a third-party service relationship” such as one with a shipper or retailer. And there are additional requirements that companies must fulfill when they decide to change their practices.

Finally, companies must go through an application process and agree to comply with the organizations’ dispute-resolution procedures. Then, when they are accepted in the program, companies pay for the privilege of displaying the seal.

Acts of Non-Aggression

Okay, so perhaps the requirements aren’t as strict as you thought, but at least the seal providers pursue violators aggressively, right? It depends on what you mean by aggressively.

According to TrustE’s Web site, the organization received 1,801 privacy related watchdog disputes in 2002 concerning valid TrustE sites. Though all the complaints were investigated, only two actions were taken to revoke seals, according to Fran Maier, TrustE’s executive director.

Detractors say that both services suffer from an inherent conflict of interest: They have little incentive to go after the companies that sponsor or support them. The detractors have a point.

For example, in 1999, RealNetworks’ RealJukebox was found to be sending user information back to company servers over the Internet, which seemed like a clear violation of its own privacy policy. TrustE’s response was to claim that its seal applied only to the company’s Web site, so there wasn’t much it could do.

Maier reiterated this claim when we asked her about it in a recent interview. RealNetworks stopped the practice in response to a separate class action lawsuit. And in 2002, when the Electronic Privacy Information Center (EPIC) complained that Microsoft had violated Section 5 of the Federal Trade Commission Act by making false claims on its privacy statement, among other things, it was the the FTC who took action against Microsoft over its Passport authentication system, not TrustE.

Trust, But Verify

Industry pundit Esther Dyson, who was involved in TrustE’s founding, agrees that TrustE hasn’t been tough enough, but she feels that things have been moving in the right direction under new leadership.

TrustE’s claims that it investigates complaints in good faith and tries first to help companies correct their mistakes. After all, consumers are better off with more privacy seals than fewer.

There is a kernel of reason to this argument. But what’s the real lesson? Know what these seals really mean, read the privacy statements yourself, and try as best you can to monitor how your personal data is actually used.

Marketing With Email Is Simple When You Are Educated

Only send emails to customers who ask for them. Nothing will have you losing business faster than sending unwanted emails. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.

Test variations of your subject line via A/B testing. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.

Do not send emails to random addresses or people who have not authorized you to do so. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.

You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Include articles and information for your subscribers which is not available on your website. Put some offers into emails that will save them money on products or services. Send out emails with special offers and information. Not every email should be trying to sell something.

It is wise to have a clean, unsubscribe link. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. It is important that your customers feel in control and that they aren’t being forced into anything.

Use passive and active feedback to enhance marketing via email efforts. Active feedback is rather obvious: ask for opinions and suggestions from your readers. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.

You should focus your marketing via email efforts on your most promising customers. While persistence is important in email marketing, it only of value when your efforts are focused on the right audience. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.

Keep in mind that with every passing day, the subscribers reading your emails are more likely to be doing so with a smartphone or other mobile device. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Educate yourself about the constraints of these small displays, and test your emails for readability on such devices.

You should not use images to convey your most important information. Many readers will be using email clients that will not load images automatically, in order to protect their privacy. Your messages may look strange or be impossible for some people to read if the information depends too heavily on graphics. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.

It is vital that you always get permission before adding someone to your marketing with email list. If a customer feels that your email is unsolicited, there is a greater chance that your customer will delete or unsubscribe. Your email provider may suspend your account if they receive numerous complaints from those who never wanted to receive your messages in the first place.

Emails should only be sent to those people that have expressed an interest in receiving them. If you email people indiscriminately, aggrieved customers will complain, which will cost you your reputation, and ultimately, revenue. Use the tips in this piece in order to exclude uninterested parties from your email lists.

Apple unveils gold iPhone 5S, colorful new $99 iPhone 5C

Q: When is an iPhone not an iPhone? A: When it’s solid gold.

Apple CEO Tim Cook took the stage in a black shirt and jeans at the company’s Cupertino, Calif. headquarters on Tuesday to show off the latest technology from the company, including new lower-cost 5C models and a fancy new golden iPhone 5S that may be the most important product yet for the technology pioneer.

Cook began the day by discussing iOS 7, an update to the software that powers the iPhone and iPad. The new version does away with the 3D effect seen in earlier versions and introduces a simpler new visual style. The new software will be released Sept. 18 for the iPhone 4 and later, iPad 2 and later, iPad mini and 5th-generation iPod touch.

But it’s Apple’s much-anticipated new iPhone line-up that fans were most eager for. [More: See photos of the new iPhone 5S and 5C]

“Now I’d like to talk about iPhone. A couple of you may be expecting this,” Cook joked to the crowd. In the past, the company has lowered the price on older models when it introduced new ones. This year, the company is instead releasing two new models: a low-cost iPhone 5C and a high-end iPhone 5S — and yes, it comes in gold.


“A few of you might have seen some shots on the web. And that’s cool, because everyone is really excited about this,” explained Phil Schiller, senior vice president of marketing.

The iPhone 5S is made of aluminum and comes in silver, gold and slate gray, and it includes a fingerprint sensor for security — a new feature Apple calls the Touch ID sensor. The sensor is built into the home button on the bottom of the smartphone.

“You can simply touch your home button to unlock your phone,” Schiller explained.

The phone is powered by a new chip called the A7 that Schiller called the first ever 64-bit smartphone chip. It packs in over a billion transistors, Schiller said, and is “over twice as fast” as earlier processors. Graphics are 56 times faster, he said.

The iPhone 5S also has an impressive-sounding camera on the new phone that includes an Apple-designed lens and image sensor system, as well as a special flash designed to improve color balance. Apple calls it “the iSight” camera.

The flagship phone will sell for $199 for a 16GB model, $299 for the 32GB version, and $399 for the top-end 64GB version; it will be available on Sept. 20 in the U.S. and eight other countries, including China.

Meanwhile, the iPhone 5C is a lower-cost plastic model wrapped in one of five colors: lime green, white, yellow, red and bright blue. It has a 4-inch Retina display, and the same 8-megapixel rear camera and A6 processor as the iPhone 5. But the new model has a front-facing camera as well; it will cost $99 for a 16GB model, and $199 for 32GB.

Apple took the wraps off the iPhone 5 last September. The company has never waited longer than a year to update the iPhone, which has generated $88 billion in revenue during the past year.

Apple’s timetable for rolling out products has vexed many investors who have watched the company’s growth slow and profit margins decrease. Meanwhile, a bevy of smartphone makers, most of whom rely on Google’s free Android software, release wave after wave of devices that cost less than the iPhone. Those concerns are reflected in Apple’s stock price, which has declined nearly 30 percent since peaking at $705.07 at about the same time the iPhone 5 went on sale last year. The Standard & Poor’s 500 index has risen about 14 percent during the same stretch.

Even though Apple’s market value of roughly $460 billion is more than any other company in the world, the deterioration in its stock price is escalating the pressure on CEO Tim Cook to prove he’s the right leader to carry on the legacy of co-founder Steve Jobs. Since Cook became CEO two years ago, Apple has only pushed out new versions of products developed under Jobs, raising questions about whether the company’s technological vision has become blurred under the new regime.

The Associated Press contributed to this report.