Website Creation Information All Builders Should Have

With the number of people using the web as their do all end all in life, it is easy to understand how a poorly designed website can make or break an entrepreneur. If you want to learn about website design, this article can help.

NoScript is your friend and a test your site has to pass in order for it to be deemed functional. You want to activate NoScript after downloading the extension on Firefox so that you can read your site. Some content isn’t going to work without using scripts, but you don’t want to have a blank site with scripts turned on.

Pay attention to the colors on your website to make sure they match. You should be striving to achieve easily readable and visible text set against your chosen background shade. The text opted for should be dark in color, with a lighter color used for your backgrounds. If you have doubts about your color scheme, run it by a few people and see what they think of it.

Make sure all links on your website are working properly before you publish your site. Nothing frustrates visitors more than clicking for a page they want and getting an error page instead. Most people choose one of the many programs or extensions available that verify working links but it can also be completed manually if you only have a few to do.

Your site should be able to be scanned easily. Tests have shown that the majority of online readers avoid reading everything on a page; instead, they just scan it for information that is of importance to them. Broken into sections, text becomes more readable and visitors willingly return. On the upper area of each page, you should place your key information. This will help your visitors quickly locate the information they are looking for.

Know your subject thoroughly. If you intend to create a blog, know about your subject before you write about it. When you do not seem genuine or knowledgeable, you will quickly lose readers. Knowing your topic is the way to build a great blog.

Frames are one feature to eliminate if you are attempting to optimize your site for search engines. Some users enjoy pages with frames, but search engines don’t find the info they contain. Your website won’t rank high if the information isn’t visible. When you don’t have a high ranking, then your visitor count will be lower.

Use ALT tags on your images. These tags are important for your website and people that disable graphics. You can also optimize links further if the images you have are shown as links. Also, search engine crawlers use ALT tags, so your site is going to rank higher.

Most hosts provide design tools that make building a simple site easy, but these tools will not cover you when you want more advanced features. It is ideal that you add an element of uniqueness and personality to your website. This will mean that you need come up with new design elements that are not obtainable by using the provided options of the host’s WYSIWYG editor.

Be sure to proofread everything you post to present a professional appearance. You want people to breeze through it. Errors that appear on your site make the site appear unprofessional, and the credibility of the site is likely to take a hit.

Making a website really isn’t that hard. With a little practice, you will find that you can design a website that showcases your content and is easy to maintain. Keep this article handy to refer back to from time to time.

The Great Debate

There is a new Cold War starting. It does not involve opposing military forces, but it does involve competing ideas about how political life should be organized. The battles are between broadcast media outlets and social-media upstarts, which have very different approaches to news production, ownership and censorship. And some of the biggest battles are in Russia, where the ruling elites that dominate broadcast media are pitted against the civil society groups that flourish through social media.

The Ins And Outs Of Marketing Via Social Media

If you still use traditional ways of marketing, you’re business is not going to get very far. Using social media is a hot new way to promote your business, but before you start, you need to learn how to do so. This article contains a number of marketing tips to improve your social media presence.

If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Thank people that mention you, and answer questions that are posed to you. This will help solidify your relationships with followers. This makes you seem human and not just some robotic business entity.

If you are using social media marketing, make sure you inform all of your current customers. This allows them to come into the 21st century with you. And this may also bring more of their friends. It is this type of free advertisement and customer loyalty that you cannot afford to pass up. It also carries more weight because it is a kind of referral.

Try and add exclusive content to entice people to follow you on various social media sites. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.

If you want to increase your following and your reach, you should try to branch out and post on other people’s blogs or even allow guest bloggers on your own site. Both of these things can generate traffic. Guest blogging on another blogger’s website is an excellent idea if they allow you to backlink to your own website. When you have guest bloggers, provide them the same courtesy. Followers of that blog are sure to visit your posting and also your site.

Do not appear haughty, but remain humble when using social media to your benefit. No matter what the size of your company, if your posts come off as arrogant or boastful, your followers will let you know. Always remember that you’re not more important than your customers and followers. They are the cornerstone to your success.

Something that people should remember when they’re using social media to market is to stay as active as they can. Being social will help you be successful. This will increase followers and improve your social media marketing strategy. On the opposite side of the coin, when you are always putting new information on your social site and giving people something to chat about, your chance of success increases exponentially.

Your followers can easily view your content if you use Facebook. Facebook will share the comment of someone else on another friends page. Encourage people to participate and engage with each other.

Facebook has some great games. Imagine creating a game that features your products. Some of these Facebook games featuring well-known brands have even gone viral. If you can afford it, have a professional design a game for you, and share it on Facebook.

You can set up your Twitter account so that your blog posts are automatically twitted. You can also choose a couple of your favorite high-quality blogs to promote on your Twitter. Post links to these blogs when they are updated so that you can build relationships with the bloggers and provide your readers with interesting content. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.

Using social media to promote your business can be a great idea, as long as you know what you are doing. Use the ideas in this piece and you will see amazing results through social media that you may not have thought possible.

definition of advertising by The Free Dictionary

In another year I shall be able to begin advertising ferrets for sale in the sporting papers.On the white pages I grouped Sunday-School cards and advertising cards which I had brought from my `old country.These buildings, made of brick and stained with innumerable layers of Packingtown smoke, were painted all over with advertising signs, from which the visitor realized suddenly that he had come to the home of many of the torments of his life.Many a small thing has been made large by the right kind of advertising.It seems to me that some other way of advertising it might be devised, which would be just as conspicuous and yet not so trying to the proprieties.But I only mean to say that there are advertising offices, and that by applying to them I should have no doubt of very soon meeting with something that would do.A village has generally several of these walking newspapers, as they are termed by the whites, who go about proclaiming the news of the day, giving notice of public councils, expeditions, dances, feasts, and other ceremonials, and advertising anything lost.The risk of advertising her as able to sail without ballast is not great, since the statement does not imply a warranty of her arriving anywhere.The old chap had been advertising in the London papers for Harry Hagberd, and offer- ing rewards for any sort of likely information.Here you are, Peterson, run down to the advertising agency and have this put in the evening papers.The advertising sheet was folded uppermost, and he read the seductive words: “Trips to the West: Reduced Rates.Sits up at nights, when he ought to be sleeping or studying his part, thinking out new schemes for advertising the show.

Apple’s new iPhones may not have headphone jack

Today’s Apple event starts at 1 p.m. Eastern time, 10 a.m. Pacific. will have complete coverage, and watch CBSN for all the highlights and analysis. You can also follow CNET’s live blog of the Apple event.

SAN FRANCISCO — When Apple shows off its latest iPhone on Wednesday, it will answer a question it hasn’t had to address in years: “What’s it putting in the box?” (Besides the iPhone itself, that is.)

The iPhone has traditionally shipped with a pair of Apple’s iconic earbuds, made famous in early advertising for the iPod music player. But tech analysts and industry bloggers, citing leaks from Apple’s Asian suppliers, say it looks like the tech giant has decided to do away with the analog headphone jack in the next iPhone.

That means the earbuds themselves are in for a revamp, one that could hint at Apple’s plans for expanded use of wireless technology.

The headphone jack is drawing attention partly because there might not be many other major changes in this year’s iPhone. The new models – the iPhone 7 and 7 Plus, if Apple sticks to its usual convention – are expected to offer faster processors, more memory and improved cameras.

But despite a recent dip in iPhone sales, most Apple watchers expect the company to save its next big overhaul for 2017, the 10th anniversary of the first iPhone’s release.

Though it might not seem dramatic, eliminating the 3.5 millimeter analog jack would be controversial. On the plus side, it could let Apple make the iPhone slightly thinner and possibly waterproof; it might also free up space for other components.

But it also means future iPhone buyers will need new headsets that use a digital connection. That could just mean changing the headset cord so that it plugs into the same port that recharges the device. Or it could herald an Apple commitment to wireless earbuds that connect to the phone via a technology such as Bluetooth. Apple already sells wireless headsets from Beats Electronics, which it acquired two years ago for $3 billion.

While Apple hasn’t commented, reports of the change have sparked an outcry from those who believe the old analog jacks worked perfectly well. Tech blogger Nilay Patel of The Verge blasted the move as “user-hostile and stupid.”

For many people, listening to music and watching video – not to mention making the occasional phone call – constitutes one of the main uses for a smartphone. “People enjoy listening to music on their smartphones today as much as they listen to music at home,” said Brian Blau, a tech analyst at Gartner.

Today’s wireless Bluetooth headsets can be clunky to set up and sometimes randomly drop their phone connections. 

But CNET’s David Carnoy thinks the technology is rapidly improving. “While Bluetooth sound quality still doesn’t quite measure up to that of a wired headphone, it’s getting closer. And more importantly, Bluetooth headphones are becoming more reliable, with easier set up and fewer dropouts. In short, wireless headphones are the future.”

For those who want to hang onto their plug-in headphones, no headphone jack means they won’t work with the new iPhones without an adapter. It’s also not clear how you’d plug in your headset if you’re already charging the phone.

Finally, Apple uses a proprietary design for its charging port, known as “Lightning.” So new headphones that plug into that port won’t be compatible with devices made by Apple’s competitors.

“The big question is whether Apple will include the adapter with the iPhone 7 (and iPhone 7 Plus), a set of wireless EarPods (rumor has it they’ll be called AirPods), or a set of Lightning EarPods,” Carnoy suggests. “I’m betting on the Lightning EarPods.”

Eliminating older tech

Apple has a history of preemptively doing away with older technologies, often prompting lamentations from users – at least until they got used to it. Co-founder Steve Jobs famously decided the first iMacs didn’t need a floppy disk drive in 1998, years before Windows PCs followed suit. Later, he made waves by selling MacBooks without a CD drive or even a traditional hard drive, which have also disappeared from competing laptops.

More recently, Apple made millions of old power cords incompatible by replacing the 30-pin charging port on older iPhones and iPads with the much smaller Lightning port in 2012.

Apple, however, isn’t the first company to do away with the headphone jack. Already this year, Lenovo’s Motorola division and Chinese smartphone maker LeEco have released phones without analog audio jacks, relying instead on cords that plug into a new digital port known as USB-C – which, of course, is different from Apple’s Lightning port. Some argue that digital connections provide higher quality sound.

“The market is changing,” said Jim Thiede, head of global product marketing at Motorola, who expects to see a number of manufacturers producing “USB-C headphones, earbuds and what have you” over the next three to six months.

Our wireless future

Some believe Apple’s real goal is to move people away from cords and plugs altogether.

“They don’t like the mess,” said Jan Dawson, a tech analyst with Jackdaw Research. “Anybody who’s carried a set of earbuds in their pocket have had them get tangled up. And they get in the way when you’re exercising.”

Apple has already cut the number of ports on its latest MacBooks, encouraging owners to use wireless features like Apple’s AirDrop and AirPlay for sharing files or streaming music and video, he noted.

Widespread adoption of wireless headsets might also encourage people to try streaming music using the Apple Watch, said Carolina Milanesi, a mobile tech analyst at the research firm Creative Strategies. That would be a first step toward getting them interested in future smartwatch apps and services, she suggested.

“It might be good if you had a Bluetooth headset that connects to your phone and your watch at the same time,” she said. “What we see today is not necessarily the ultimate goal that Apple has for its devices.”

Despite criticism of Bluetooth’s audio fidelity, Milanesi said more expensive models offer better quality.

Apple could distribute the new iPhones with a “good enough” Bluetooth headset included, she added, while selling more expensive headsets separately. Dawson suggested Apple may provide earbuds with a Lightning plug, and possibly an adapter for older headsets.

Most iPhone owners will get used to the new technology, Milanesi predicted. Still, she cautioned, “people don’t like change.”

Great Advice To Make Mobile Marketing Easier

Mobile marketing is great if you understand how to use it to benefit your business. It can even prove exciting once you know how it all works. If used effectively, it can significantly increase your business’s visibility. To ensure that this happens, try looking at the tips that are listed below.

Work to please your customers. Understanding the basic needs of your consumers is key to making mobile marketing work. If you are unable to determine what consumers want, you are unlikely to win their business. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.

Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. It can be quite difficult to develop a mobile website that is attractive and appealing. It is advisable to use developers who are very familiar with the necessary coding and programming for your site’s successful mobile transition.

Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Sticking to your mission statement keeps your business focused and efficient.

Mobile marketing is one of the best ways to watch your profits rise. Many people now use their mobile devices to check out social networking. Mobile devices and social networks are great platforms to advertise your products and services. It enables you to reach so many more customers than traditional methods of marketing.

Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.

When you are getting started in mobile marketing, you need to learn everything you can regarding how mobile devices work and how they display information so you can tailor your ad material accordingly. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.

If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Adjust your phone etiquette accordingly.

Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Continue to solicit customer feedback from those who seem willing to give it.

Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.

If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. If it is a useless or annoying app, it could be ignored by your prospects or potential prospects.

Keep in mind that mobile users have a more difficult time navigating webpages. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.

Learn as much as possible about your customers. You should know your audience and what their preferences are so that your marketing efforts do not go to waste. Are they primarily computer users or mobile device users? Do you know what operating systems their phones use? Find out about the people you want to reach, and you will be able to reach them.

So much needs to be done when using mobile marketing as a business strategy. Luckily, these tips contain advice that could be beneficial to you.

Search Engine Optimization Seminar in Richmond, VA

RICHMOND, Va.–()–Feb. 9, 2005–NetBaldwin and VANewswire announce their Search Engine Optimization Seminar in Richmond, VA “Getting Better Search Engine Rankings, Fact Versus Fiction, and Determining the ROI of a Website”.

The seminar will be held on Thursday, Feb. 17 at 7:30AM at “The Place at Innsbrook” (4036-C Cox Road, Glen Allen). The cost of the event is $39.00 and registration is required. To register or for more information, go to or call (804) 915-1453.

This seminar brings two great business leaders together to talk about this timely topic. Search Engine Optimization and Search Engine Marketing have become critical to every company’s success on the web. Without understanding the importance of Search Engines in internet marketing, most companies fail to achieve return on their website investment.

Jim Baldwin, COO of NetBaldwin, has helped companies of all sizes achieve better search position and determine the optimal position for their website. He will be discussing the basics of Search Engine Optimization and how to achieve better rankings for websites. “If the Search Engines can’t find your website, neither can your prospects.”

Jim Bacon, Editor of VANewswire, has helped companies across the state tell their story to human audiences and search engines. He’ll talk about how to write for search engines, and how to develop content for websites. “When your prospects do find your website, you want to make sure you’ve got something to tell them.”

About VANewswire

Published weekly as an electronic newsletter, Richmond-based VA Newswire publishes business intelligence for Virginia’s entrepreneurial economy.

About NetBaldwin

Based in Richmond, Virginia, NetBaldwin delivers real results from websites. Using best of breed Search Engine Marketing (SEM) and Search Engine Optimization (SEO), NetBaldwin demonstrates measurable results. NetBaldwin is the leading search firm in Richmond, VA with success stories that include organizations of all sizes throughout the world.

Market Your Business Successfully Via Social Media With These Marketing Tips

If your business keeps ending up in the red month after month, give it a shot in the arm by using the power of social media to bring in some new customers. You may enjoy success anew when you take a fresh approach. Social media marketing tools will broaden your scope of potential customers, and also has the multiplier effect, in addition to being very accessible and easy to use. The following tips will help you get the most from using social media.

Your site should always include the option for visitors to share items on the most popular social networking platforms. You can provide your visitors with up-to-the-minute communication by staying in touch with them through Twitter, Facebook, Linkedin or other networking services they use. Don’t neglect the possibility of using multiple sites, either.

The first rule of using social media marketing to promote a business is post, post, and post some more. In order to have success, it’s important to be social and communicate with your readers. If you aren’t constantly updating your followers, they will go elsewhere as your campaign goes stale. New and interesting additions to your social media sites will keep people interested and increase your chances of success.

Make sure to use all of your social media connections, when posting to YouTube, also add buttons for Facebook and Twitter to maximize your efforts. Having people from YouTube follow you on Twitter or Facebook is useful because there is a great chance they will share your videos.

Do not be discouraged if the results you are looking for do not come overnight. It takes time to build a decent social media campaign. In order to build a successful Facebook or Twitter campaign, you first need to attract a critical mass of followers. Make certain to link all of your social media sites so that your followers can follow you anywhere!

Be patient when using social media. Not everyone is going to give you their trust right away. This is something you have to earn. Just chill out and attempt to gain their trust. You will soon see many customers.

Ask your customers to answer a survey about their use of social media. You will be wise to create a Twitter and Facebook page if your survey shows that your customers are frequenting these sites an hour or more a day. If your audience isn’t really interested in social media sites, you may want to turn your attention to another form of marketing.

Do a little research about social networking. You likely have a social Facebook page right now, but it is important to remember that a professional page is a different animal. You will find some great resources on the net and lots of professionals who are eager to help you with your marketing needs.

One tactic you can use to improve your social media marketing campaign is to get some of your employees blogging on your company’s website. Your customers can get unique insights and views of the internal operations of your business. They can get a better understanding of the values of your company, as well as the production process. The more your customers know about how your business operates, the more trustworthy they will find it.

An advertising campaign aimed at users of social media networks does not need to be complicated. Pick an approach that best suits your business, and stay hungry for new and viable information you can use to capitalize on social media marketing. Unless you are willing to put in an investment of time and effort, you will not be able to achieve the desired results with your strategy. Remember the information that you read earlier, and use it as soon as possible!

Want To Know How To Market With Email? Check Out These Tips!

Your email marketing campaign will be most effective if you target each message to suit divergent groups. When your information is specifically written for your recipients, the communication becomes top-notch. The advice in this article will help you to create customized emails to suit various customers.

You don’t want to send marketing emails to people who haven’t asked for them. Your emails will be considered as spams if you send them to people who did not sign up on their own. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.

Make sure to email only people you know. If you mail those that are not familiar with you, your emails will be taken as spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. Their lack of care towards you and your business will most likely cause them to just mark it as spam, which just made your effort pointless.

Get your audience to help you expand. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. This can help you grow your readers organically.

When developing an marketing with email plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.

Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. This is an marketing with email method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. In fact, a referral program is a great way to grow both your email base and your customer base.

Keep in mind that major holidays are not the best time to send out important emails. Because people are not checking email as frequently around these times, your email is more likely to be ignored. Of course, you can take advantage of certain exceptions. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.

Use as few graphics as lovely leads possible in your email marketing materials. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Also, your emails may end up in the spam folder if they contain too many graphics.

Make sure your emails contain your company logo and features your brand name prominently. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will help users recognize you and your brand.

Remember, that many of your email subscribers will be reading your mailings on mobile devices, like smartphones. These gadgets have lower resolutions than modern computer monitors, so you won’t have as much space to use. Knowing the limits of these mobile screens will allow you to make emails that your users can read.

It is important that you find a method of marketing through your email campaigns. Meeting the needs of each customer will ensure they take what you tell them and act upon it. Use this advice on your future e-mail marketing campaign.