Phone Call Tracking – InfoBarrel

Detailed and real-time phone call analytics reports can be provided by phone call tracking. Routing of incoming and outgoing calls, duration and racking data on call volume are integrated in the reporting.

Attributes of Phone Call Tracking

1. Real-time reports are accessible from the web.

2. To be able to see the results of the specific campaigns for different clients, multiple campaigns are managed.

3. Phone calls can be tracked together with web data in Google Analytics.

4. Phone calls can be tracked through online marketing campaigns.

5. Calls are recorded, inbound leads are qualified and calls are routed.

6. To introduce the caller, a message is whispered telling who the caller is or where they heard about you.

Organic SEO company that gives phone call tracking reports can help you:

1. Be Market Clever

Phone call tracking helps you to make more clever decisions for real-time phone tracking dashboards quantifies marketing efforts correctly.

2. Produce More Sales

Prospects and potential clients who call in response to your marketing and sales efforts must be in focus to be able to conduct more and more sales.

3. Conduct More Leads

In each call, the company gets data although the lines are bus, the caller has enabled call blocking for unlisted numbers or no one answers.

4. Save Resources

The company can save funds from setting up fees per month and minute charges. The company saves more money through the available free trainings seen on the Internet.

5. Record Calls

The phone calls being recorded are sent to emails.

6. Enhance Return on Investment

Take the whole control of all the data to make the calls turn into buyers. Discover click to call ratios. Phone call tracking has a lot to offer in every website and company. Return on Investment is weighed more exactly than before. Common channels are used to allocate the telephone numbers like organic search, paid search, TV ads, referral from a partner site, referral from a seo agency atlanta super affiliate, banner campaigns and generic keywords.

How to Stop Telemarketing Calls

If your phone rings incessantly during the dinner hour with offers of “free” cruises or low-interest credit cards, consider adding your number to the National Do Not Call Registry: It’s free, and it will dramatically cut the number of marketing calls you receive.

The registry was created in 2003 to block personal numbers from most telemarketing calls.

Here’s how it works:

You can register your cell phones and land lines. To add a number to the registry, call (888) 382-1222 from the phone that you wish to register, or visit

Only personal phone numbers can be registered – not business lines.

If you are registering online, be sure to provide a real email address. You’ll have to confirm the registration within 72 hours through a link sent to that email address.

Telemarketers are required to remove registered numbers from their calling databases. They do have up to 31 days to remove numbers, however, so you might still get calls for a while.

Note: The registry does not affect calls from charities, political organizations, surveys and companies that you have shared your contact information with. They can continue to call you.

Your registration will not expire. However, if you change calling plans with your phone company, or the billing name on the account changes, that could take you off the list. To verify that your number is still on the registry, check

If an unauthorized telemarketer calls you 31 days after you’ve registered, you can file a complaint at or call (888) 382-1222. You can also file a complaint if you get a phone call that uses a recorded message instead of a live person. The FTC won’t intervene in individual cases, but they and other law enforcement agencies use the complaint database to investigate companies.

Finally, be wary of companies that pretend to represent the Do Not Call Registry and offer to add your name to the list for a fee. The registry is free for consumers – and the Federal Trade Commission says third parties aren’t allowed to register consumers.

(Source: Federal Trade Commission)

Benefits Of Press Releases


Releases Provide Powerful Benefits to Small and Big Business Owners Alike

Press Releases are the most popular means of providing publicity online

and offline. They have many advantages that both small and big business owners

can profit from. Some of those are:


traffic to your site – The press release that gets published on one of

the media outlets will have your website link provided within it. Those who

have reviewed your release and want more information will click through the

link or check out the website.

Build a

brand – What better way to get your business name into the minds of your

target audience or anyone who happens to read your press releases. The more a

consumer sees your business name being mentioned the more likely they will

remember it the next time they, or someone they know, is in need of your



way to get free publicity – Getting an effective press release written

will cost you some money. Some will include the costs of submitting it for you,

so the cost of getting the free publicity will be inexpensive.


Credibility – The press release can also help to get your

business more credibility. Potential consumers will start to see you as an

expert in your field and think that you should be the one to go to when they

need the products you offer.

What News

Items You Can Create to Make an Effective Release

By no means should you wait around for something newsworthy to happen

within your business before you can start benefiting from news releases. Why

wait? Start now.

Create news stories from what’s already going on. Here are some things

that could be turned into news stories for your news release:

– Special Discounts/Sales

– Fundraising events your business is helping with

– Offering Free Items

– Any Awards your business has won

– Any contests that you’re planning

– Starting your business

– Getting more products to sell

Some of these stories can not only be newsworthy items but also show

what a humanitarian you or your business is. Credibility comes into play again

and we all know that credibility helps to build rapport with your target

audience and gains you a higher “expert” level.

Press releases are one of the most powerful publicity tools available

today for all business owners. Use it to your advantage and join all the other

successful internet seo agency atlanta marketers who have used press releases many times in the

past with very positive results.

Whatever your view on distasteful ads, advertisers bold enough to commission shocking adverts benefit from ‘talkability’, and unusual ads can have a better chance of cutting through relentless competitive clutter.

This is clearly something that Swiss watchmaker Hublot have picked up on if their recent ad featuring a black-eyed Bernie Ecclestone is anything to go by.

The bruised face of the Formula One boss, whose Hublot watch was stolen from him in a mugging last month, features in an ad with the tagline “See what people will do for a Hublot.”

Tasteless yes, but it was actually Ecclestone himself that came up with the idea.

According to the watchmaker’s chief executive, Jean-Claude Biver: “He told us, ‘Please use it to make an advertising campaign because I want to show that I’m courageous.” “I thought, ‘Wow, this guy has some guts.’ “It is also a protestation against violence that we are all afraid of today.”

This relatively unknown firm may well now secure valuable coverage in mainstream media as the talking points propel its brand to the forefront of public discussion.

This is arguably a positive outcome for them. Media coverage may well even prompt those unfamiliar with the campaign to seek it out (as I did) and verbalise their own opinions.

Bad-taste advertising does however also assume a number of risks.

Withdrawal of the advert from media networks is one particularly undesirable outcome given that it could render the money spent on creating the ad wasted. Another possibility is that offensive or annoying ads might encourage viewers not to buy and even avoid the advertised brand. Are these risks worth the possibility of extra publicity?

So do ‘bad’ ads make for good campaigns?

Ads that are simply annoying are unlikely to generate wide scale media coverage or ASA complaints (since they don’t breech responsible/ethical advertising charter). Annoying and boring ads may just slightly decrease viewers’ brand purchase intention – lack of newsworthiness means they are unlikely to extend campaign reach.

Distasteful ads on the other hand could well prevent potential consumers from purchasing a brand’s goods. But importantly, on the flip side, the value of extra media coverage can exponentially increase campaign and band exposure.

It’s a fine balancing act and it will be interesting to see just how Hublot fair with their campaign.

CMS vs. Static HTML for SEO by Michael Lautman

CMS vs. Static HTML for SEO

 by: Michael Lautman

One of the first decisions any website creator needs to address is how to manage content. There are two general categories; static html, which is written in an editor like Dreamweaver (or even Notepad), and content management systems (CMS). Both methods have implications for design, maintenance and SEO, and have different advantages.

Static HTML

Static HTML is often the best choice for simple website requirements, an online presence really only serves to provide basic information about your business and you don’t intend to change it frequently. Most casual users need to be careful though, since they are likely to use simple WYSIWYG (What You See Is What You Get) editing programs like Microsoft Frontpage. Many of these programs write very inefficent HTML. This makes them a poor choice from an SEO perspective.

If you are going to use static HTML, make sure to use CSS (Cascading Style Sheets). CSS stores all of your formatting information (colours, font, etc) in a separate file. This makes pages easier to edit and more importantly, leaves only the most basic information, your content, on the html file itself. This makes the job of the search engine much easier, since your key terms are in greater evidence.


In contrast, content canagement systems (CMS) use templates and databases to automate a great deal of the web design process. This type of software is ideal when you have website with constantly chaning content, like a store or a blog. The different CMS application vary greatly in terms of complexity and learning curve. This blog runs on WordPress, which is very easy to use and to implement. My corporate site, runs on Drupal, which is a bit more complicated. Most of the best CMS packages available are free, which is another advantage.

From an SEO perspective, CMS has the drawback of making access to meta tags more difficult and creating long urls. This is usually easy to overcome by choosing the appropriate add-on modules to uses for your implementation.

For example, on my blog I use the All-In-One SEO Pack to help manage wordpress.


The general trend in webdesign is toward CMS, but users with simple website needs should definitely consider using static HTML and CSS. If your needs are more sophisticated, CMS is definitely the way to go – although it is important to make sure that your site is SEO optimized. Most CMS implementations have large user forums where most questions can be addressed.

Social Networking |

How to Improve Your Social Networking Skills

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Username Ideas

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About Me Ideas

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Cool Things To Do Online

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Understanding the Theory of Social Network

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7 Social Interaction Sites like Meetme

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8 Popular Sites Like Reddit

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Top 10 Alternatives to Facebook

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Best Ways to Find a Long-lost Friend

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What Motivates People to Share Online?

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Popular Niche-centric Social Networking Sites

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Top Social Networking Sites

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Things You Should Not Post on Social Networking Sites

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Does Social Networking Cause Depression?

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Pinterest for Home Ideas

If you haven’t heard of Pinterest, you should check it out. It’s a great place to get ideas for your home décor.

What does HMU Mean?

Acronyms are an interesting way of cutting down long words into a shorter, and an easier way of mentioning them. So what does HMU mean anyway? What does it have to do with Facebook?

How to Migrate from Facebook to Google+

Are you looking out for a change to migrate from Facebook to Google+? This article will guide you on how to migrate all your Facebook information to Google+. Let’s get started.

Is Social Networking Making Your Life Really Social?

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The Effects of Social Networking on Kids

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Is Making Friends Online Good or Bad?

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Pros and Cons of Social Networking

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Social Networking Etiquette

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Funny Status Updates

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Tips to Meet People Online

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The POWER of NOW / Online Marketing

The POWER of NOW / Online Marketing

Let’s face it, with the heavy amount of white noise all around us every day of our lives, it is easy to get overwhelmed and sometimes miss out on opportunities as a result. The average person can be so tired from trying to keep all the balls in the air, they put off until later what sometimes on a priority list would be at the top.

I learned this lesson the hard way, as we are all quick to worry about tomorrow or fixate on what happened yesterday, but at the end of the day all we ever have is Today. Use these online business ideas to help move you forward.

Today is the most important day in your life, as it is every day. Think about waking up tomorrow morning. What day is it? Of course, it is today. Once you realize that every day in your life is today, you will start living your life to the fullest.

The key point in making today the best day that it can be, is to accept 100% responsibility for your life. If you are under the age of adulthood, depending on your state, and still under the direct responsibility of your parents, it is up to them for the decision making in your life.

On the other hand, once you reach the status of an adult in our culture, everything falls on your shoulders, legally and ethically. The days of pointing the finger at someone else are over. Unfortunately in our tepid economy and culture, many young adults are living back home with their parents and the conversation we are having has less impact.

The point to take away is that You and only You are responsible for everything that is happening in your life. You can’t blame your parents, your siblings, your friends, or anyone but yourself.

The next point to accept as part of personal success is living your life on purpose. What drives you? What is it that separates you from all the others? Do you offer some key difference? Do you have a USP, a unique sales position, something that clearly separates you from all others? In business and sales, without this key component, market differentiation becomes harder to achieve. Unfortunately most people drive their lives based on money. It is all about keeping up with your peers and their lifestyle. Our culture is driven by this thinking, but money is the byproduct and end result. The old cliché’ “Do what you love and the money will come.” makes a lot of sense. Doing what you love is the Purpose. In working with people, it is always about them first, which in time will create success with what you are doing, as understanding their needs and problems will allow you to offer them solutions for their specific issues.

Another point is that you have to be willing to pay the price for your dreams. What are your dreams? Most people do not have them and if they say they do, it is more fantasy than dreams. It is easy to fantasize about winning the Lottery, but we know how hard that is. The odds are staggering against you, but yet people place their bets weekly that they will be the winner. Unfortunately by the time we enter first grade and move into second grade, we have been made robots following everyone else. The great imagination that we all grew up with in our early years has been dampened and closed off, as the system wants everyone following the same direction. With the advent of the Internet, we have been given the opportunity to access numerous amounts of information and to connect with people around the planet. Today this great medium allows some of us to dream big about becoming a serious money maker, right from our laptop. We call it the Lap Top Lifestyle. The drill is to acknowledge what your dreams are offering you as ideas and to create a game plan to fulfill the dream. Granted you have to live within a certain income and lifestyle, but if the dream is strong enough, you need to find a way to make it happen. That means that you will apply your time, effort and resources to making it happen. Fortunately many opportunities online afford you the ability to get in small and build your business as large as you want. The point to close on is that you should let nothing get in the way of the dream and its follow up plan of action. Start small and grow as needed until you are comfortable with the result.

This next point is key to your success. Once you have broken your dream down into smaller more manageable components, the key is to stay Focused and laser sharp as to the steps in the process. Don’t bite off more than you can work with. The key is one step at a time until you start seeing the expected success. Don’t try to be all things to all people. What is your target market? Who are you communicating your message to? Make a success of one thing before jumping into something else and getting off course. With a long tenure in the military service, I can tell you that missions are always very sharp and focused on everyone’s responsibilities to the mission and the group. No one can do it all. That is why the word Team has no “I” in it. Set up a thirty day plan as the universe and then start breaking it down to a weekly plan and then a daily plan. Even the daily plan will have components that need to be adhered to, if it is to produce the expected results. It is a lot easier to manage one day at a time, than trying to look at what happens next week or the one beyond. Control what happens today and tomorrow will start taking shape. In other words, focus, focus, focus.

As part of your dream, if you are going to have people coming into your business and life, you are going to have to become an expert in your field. If you were lucky enough to have gotten a formal education and focused on skill sets that would help you later in business such as marketing or sales, the dream becomes easier to achieve. This is not to say that you have to have any formal education, as if you look throughout our country’s history, many of the wealthiest people were not “college” graduates. It is not about how intelligent you are, but how well you get along with people. It is the old EQ versus IQ conversation. Sales as an example, relies heavily on the EQ skills of the sales person, more so than being educated and talking over their customer. To be successful with any venture, it is critical to be knowledgeable about your business at every level, and to apply learned information to new tasks and objectives. Keep honing your skill sets. Keep learning about your craft. I am going through that as we speak, as I am learning a whole new online business that will wean me off the corporate rat race and give me the freedom to do what I want, following my purpose in life.

I have said this already. Once the dream has been established and brought in the real world as a working game plan; the plan becomes the driving force in what happens today and next week and right through the final day in the campaign. You have to have a plan of action. Without a written plan, which can be very simple and rudimentary, the old cliché’ “Fail to Plan, Plan to Fail.” comes into play. Don’t let poor planning ruin your dream. It is not enough to think it through and rely on your head to keep everything straight. Go the extra mile and write it down. Share responsibilities with others and make sure that they are following your direction. Remember, it is easy

In closing, I offer one final point to follow on your path to success with anything that you have chosen to do. That point is Don’t delay. Time is our number one nemesis. None of us is going to beat Father Time. That is why Today is such an important day. I remember a story of a gifted musician that had written the best song of his life. Unfortunately he never followed through on recording it and died at a younger age.

We have to accept that our entire life is nothing but a memory. Thank about it. What were you doing this morning? Where were you last week? These questions bring up memory, which is locked into our mind map and subconscious. Everything that happened even minutes ago is now just a memory. The sadness brought on by Alzheimer’s is that we lose the memories. Our personal Road of Life, which we have been traveling on for all of our lives, had a beginning – birth, and will have an end, which of course is not known. That is why it is critical to understand that we have to use today to start anything and everything. We cannot be like the musician mentioned earlier.

Not taking anything from proper planning, but ultimately all we have is today. “Take care of Today and Tomorrow will take care of itself.” In a nutshell, we have to do everything possible today to further our dreams. There is power in the concept of now. Don’t wait until it is too late. Make that important decision to change your life Today or Now.

James Hobart, an industry leader in the Professional Beauty Industry for more than 40 years at every level, has certification in hypnotherapy. His insight and experience have helped many companies and individuals with their growth and development over the years. His book, Happiness Is Your Birthright, supports his philosophy on life and is a practical handbook to create positive change throughout one’s life.

Author’s Bio: 

James is a talented and dynamic International Public Speaker and author, with attention focused on current market dynamics, with well thought out solutions for short and long term individual success.

James has extensive experience totaling over forty years in the Professional Beauty Industry. James started out as working owner of two very successful Redken Concept salons, has degrees in Management and Marketing from the University of Oklahoma, and has held executive positions with Redken Labs, Matrix Essentials, and numerous other companies in the industry.

James brings an additional edge to his presentations having Hypnotherapist training and certification with The Hypnosis Motivation Institute, a nationally accredited college and clinic of hypnotherapy, with the ability to help people become more successful in their personal and business lives. As author of Happiness Is Your Birthright, a practical handbook to create positive change throughout one’s life, his presentations are a must for any progressive person looking for a simpler and more effective approach to creating positive change and long term results in their daily life.

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ISIS social media accounts promoted use of trucks as weapons more than a month before Berlin attack

More than a month before Monday’s deadly terror attack at a Berlin Christmas market, social media sites tied to ISIS were flooded with links to an article in the group’s magazine touting “the deadly and destructive capability of the motor vehicle.”

In Facebook and Twitter posts dated Nov. 11 and 12, ISIS promoted the latest edition of their propaganda magazine, Rumiyah, alongside screenshots of an article entitled “Just Terror Tactics” and hashtags like Jihad, KhalifaDE and Rumiyah4.

“Though being an essential part of modern life, very few actually comprehend the deadly and destructive capability of the motor vehicle and its capacity of reaping large numbers of casualties if used in a premeditated manner,” the article in Rumiyah stated, before going on to praise Bastille Day terror attack where a Tunisian-born terrorist drove a cargo truck into a crowd of people in Nice.

The article continued: “The method of such an attack is that a vehicle is plunged at a high speed into a large congregation of kuffar (an Arabic term for “unbeliever”), smashing their bodies with the vehicle’s strong outer frame, while advancing forward – crushing their heads, torsos, and limbs under the vehicle’s wheels and chassis – and leaving behind a trail of carnage.”

Terrorism experts and social media monitors say these postings are a sign of ISIS’ expanding use of social media to recruit and radicalize followers and of the difficulties faced by both governments and private companies to properly combat accounts maintained by terror groups.

“It’s a marketing tool and a trending tool,” Eric Feinberg of the cyber security and intelligence firm GIPEC told “ISIS is a brand and they are selling their brand on social media to people who sympathize with them.”

Terror groups have used the Internet to spread their message almost since the inception of the World Wide Web, but ISIS emerged as a major presence on social media shortly after the group begin seizing major swaths of territory in Syria and Iraq back in 2014.

As a recruiting tool for foreign fighters and an outlet for the group’s messages, social media sites like Facebook and Twitter proved much more appealing and effective to ISIS than traditional websites.

“They didn’t have to build a platform. It’s all there for you, it has no cost to maintain and it has a global reach,” David Fidler, an adjunct senior fellow for cybersecurity at the Council of Foreign Relations, told “There is also a little bit of giving a sting in the tale by using this platform that was invented in the West against the West.”

Efforts by the U.S. government to combat ISIS’ social media presence have focused on a combination of military force and online counterinsurgency work. The counterinsurgency work – which includes tactics like working with social media companies to delete ISIS accounts and pushing out counter messages on these platforms – has been deemed less effective than military strikes, at least in terms of concrete gains against the terror group.

U.S. and British forces last year carried out a series of drone strikes that killed roughly a dozen members of an ISIS cell called “the Legion,” a group of computer specialists who became the megaphone for the terror group online. The FBI has arrested nearly 1,000 people in connection with the group over the last two years.

“The military has really had an impact on the effectiveness of ISIS’ social media accounts,” Fidler said. “They’re going after the underlying source rather than a symptom of the problem.”

Companies like Twitter and Facebook, experts say, are caught between a rock and hard place when it comes to the issue as they have voiced willingness to aid in the fight but have been less than transparent when it comes to sharing proprietary information like their algorithms.

The lack of transparency and the delay in taking down posts from terror groups has led to widespread criticism both in the U.S. and abroad.

“These posts were there from Nov. 11 and 12,” Feinberg said of the Rumiyah article. “What we need here is to have these things blocked….Why aren’t the same rules that apply to traditional media applied here.”

A Facebook spokesperson said the company polices accounts aggressively.

“Facebook has zero tolerance for terrorists, terror propaganda, or the praising of terror activity, and we work aggressively to remove such content from our platform as soon as we become aware of it,” the spokesperson said.

Twitter responded by forwarding a number of blog posts in which the company says it suspended 235,000 accounts between February and August of this year “for violating our policies related to promotion of terrorism.”

“[T]here is no one ‘magic algorithm’ for identifying terrorist content on the Internet,” one of Twitter’s blog posts stated. “But we continue to utilize other forms of technology, like proprietary spam-fighting tools, to supplement reports from our users and help identify repeat account abuse.”

iPhone 7 Materials Costs Higher Than Previous Versions, IHS Markit Teardown Reveals

LONDON–(BUSINESS WIRE)–The bill of materials (BOM) for an iPhone 7 equipped with 32 gigabytes

(GB) of NAND flash memory carries $219.80 in bill of materials costs,

according to a preliminary estimate from IHS Markit (Nasdaq: INFO), a

world leader in critical information, analytics and solutions.

After $5 in basic manufacturing costs are added, Apple’s total cost to

manufacture the iPhone 7 rises to $224.80. The unsubsidized price for a

32GB iPhone 7 is $649. IHS Markit has not yet performed a teardown

analysis on the larger iPhone 7 Plus. This preliminary estimated total

is $36.89 higher than the final analysis of the iPhone 6S published by

IHS in December 2015.

“Total BOM costs for the iPhone 7 are more in line with what we have

seen in teardowns of recent flagship phones from Apple’s main

competitor, Samsung, in that the costs are higher than in previous

iPhone teardown analyses,” said Andrew

Rassweiler, senior director of cost benchmarking services for IHS Markit.

“All other things being equal, Apple still makes more margin from

hardware than Samsung, but materials costs are higher than in the past.”

Same shape. No jack.

While the overall shape and physical design of the iPhone 7 is similar

to the iPhone 6S that preceded it, the new display has wider color

gamut, including DCI-P3 as well as traditional sRGB, which improves the

rendering of photos and videos. The device’s haptic engine, which

provides the “click” feel for users, has also been improved for

longer-duty cycles and better dynamic response. The home button is now

static and mimics the MacBook in terms of a solid-state button design.

Apple has also eliminated the 3.5 millimeter headphone jack, allowing a

larger battery and haptic motor. “Where there was an audio jack in the

previous design, Apple replaced it with a symmetrical grill — not for

speakers, but for the waterproof microphone, leaving more room for the

larger battery and Taptic Engine,” Rassweiler said.

Increased base-model storage

Apple has increased the iPhone 7’s storage density. For the first time,

the base model starts at 32 gigabytes (GB) – which is only the second

time Apple has upgraded the base storage in the iPhone. From a cost

perspective, the shift from 16GB/64GB/128GB iPhones to 32GB/128GB/256GB

is a big jump. “Despite significant cost erosion in NAND flash over the

last year, this increase in the overall memory cost definitely puts

pressure on the bill of materials costs — and therefore margins — from

Apple’s perspective,” Rassweiler said.

Intel returns

The Intel design win, and six years of absence that Intel had from the

iPhone, is important to note. Even so, Intel still shares the processor

business with Qualcomm. “Whereas Apple strives to have ‘one iPhone model

for all carriers and markets,’ there are a number of different hardware

permutations supporting various countries and carriers,” Rassweiler

said. “Apple will likely look for ways to simplify the design moving

forward, which means one supplier – whether Intel or Qualcomm – will

likely dominate, as part of supplier and SKU streamlining.”

According to Wayne

Lam, principal analyst of smartphone electronics, IHS Markit,

“Largely left behind in the 4G LTE market, Intel has finally worked

itself back into the iPhone, which is a huge win, but not one that is

going to be financially significant in the near term for Intel.”

RF paths

Apple has also eliminated segmented antenna bands, which means the

company is pushing all radio-frequency (RF) paths to the very ends of

the phone – both on the top and bottom. The aluminum uni-body

construction and design forces all RF paths into those two locations.

Whereas other smartphones use a glass back and RF components with

antennas mounted on the ample back spaces, Apple is restricted to just

two physical antennas. “This design limitation may force Apple to go

back to an all-glass design again so that they can fit in 4x4MIMO LTE

antennas and more features like wireless charging in the next iPhone

iteration,” Lam said.

Modem moved

The baseband thin modem has been moved next to the A10 processor. Prior

to the iPhone 7, the thin modem was always on the other side of the SIM

card receptacle. “This is a subtle change but likely shows us where

Apple wants to take this,” Lam said, “eventually putting the thin modem

right on the apps processor package or even integrating it into the

A-series processor.”

Officially water resistant

iPhone 7 is now officially rated as water resistant. “We also saw

evidence of this water proofing design evolution in the earlier iPhone

6S, which included additional gasketing around critical connectors, as

well as the use of WiFi antenna at the end of the primary speaker

box,”Lam said. “Doing so pushes the antennas near the only other

opening, for better reception and transmission.”

Jet-black polished case

Jet black polish is a new option on 128GB and 256GB models. “This is a

new feature that produces a whole new look for the iPhone,” Lam said.

“It is a lower yielding, time-intensive manufacturing step that adds

cost, as well as considerable value, pushing the retail price higher for

those requesting this option.”

Antenna speaker design

The antenna speaker design on the iPhone 7 came from the WiFi antenna

packed into the speakers of Apple’s MacBook. “Apple likes to reuse these

unique designs throughout their product lines,” Lam said. In a first for

the iPhone series, the headset speaker now doubles as a stereo speaker.

Upgraded camera

While not as groundbreaking as the two optical paths in the iPhone 7

Plus, the iPhone 7 camera has now been upgraded to optical image

stabilization (OIS), for better low light performance.

Improved battery life

The battery has been increased to 1960mAhr capacity from 1715mAh in the

previous iPhone 6s. This change is consistent with Apple’s claims of

improved battery life.










Apple iPhone 7 32GB (A1778)





Cost Summary



Direct Material Costs




(Component Costs)

Conversion Costs



(Assembly / Insertion / Test Costs)

Total Cost



(Direct materials and manufacturing)










Itemized Components


Manufacturer Name


Manufacturer Part Number




Total Cost

Apps Processor











TSMC (Apple)




Apple A10, Quad-Core 64-Bit ARM Based CPU, Hexa-Core


16nm FinFET




Baseband / RF / PA
















Baseband Processor, Multi-Mode



RF Transceiver






RF Transceiver, Multi-Mode (Qty:2)



RF Front End









Antenna Switch Module






Antenna Switch Module, w/ Filters



Antenna Switch Module






Antenna Switch Module, w/ Filters



Envelope Tracking






Envelope Tracking IC

















































































Li-Polymer, 3.8V, 1960mAh





























BT / WLAN Module









GNSS Receiver



Front End






BT / WLAN & GNSS Front End













Front FaceTime






7MP BSI w/ Fixed Lens









12MP BSI, w/ AutoFocus, & Optical Image Stabilization













Display / Touchscreen Module






4.7″ 1334×750 LTPS IPS LCD, w/ In-Cell Touch













Taptic Engine






Taptic Engine



Other Electro-Mechanicals

Antennas, Connectors, Microphones, PCBs, Speakers, etc.











Glue Logic
















FPGA – iCE40 Ultra, 40nm



















Enclosure, Main, Bottom – Machined Aluminum



Other Mechanicals






Hardware, Labels, Insulators, Shielding, vents, etc.































Power Management










PMIC – Main






PMIC – Main


















Other PMICs, Transistors, Diodes, etc.



User Interface










Audio codec






Audio Codec



Audio Amplifier






Audio Amplifier (Qty:3)









NFC Controller









Interface Ics, discretes, passives, etc.


















Barometric Pressure Sensor









Electronic Compass



Other Sensors






Accelerometer, Gyroscope, Touch ID Fingerprint


ALS/Proximity sensor, etc.











Box Contents










Lightning Cable






USB to Lightning



Lightning to 3.5mm Audio Adapter






Audio Adapter, Lightning to 3.5mm Jack



Headset w/ Lightning Connector






Headset, Stereo, w/ Lightning Connector









Wall to USB Type A Jack, 5V, 1A



Boxes and Literatures










© 2016 IHS Markit. All Rights Reserved.


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