Releases Provide Powerful Benefits to Small and Big Business Owners Alike
Press Releases are the most popular means of providing publicity online
and offline. They have many advantages that both small and big business owners
can profit from. Some of those are:
traffic to your site – The press release that gets published on one of
the media outlets will have your website link provided within it. Those who
have reviewed your release and want more information will click through the
link or check out the website.
brand – What better way to get your business name into the minds of your
target audience or anyone who happens to read your press releases. The more a
consumer sees your business name being mentioned the more likely they will
remember it the next time they, or someone they know, is in need of your
way to get free publicity – Getting an effective press release written
will cost you some money. Some will include the costs of submitting it for you,
so the cost of getting the free publicity will be inexpensive.
Credibility – The press release can also help to get your
business more credibility. Potential consumers will start to see you as an
expert in your field and think that you should be the one to go to when they
need the products you offer.
Items You Can Create to Make an Effective Release
By no means should you wait around for something newsworthy to happen
within your business before you can start benefiting from news releases. Why
wait? Start now.
Create news stories from what’s already going on. Here are some things
that could be turned into news stories for your news release:
– Special Discounts/Sales
– Fundraising events your business is helping with
– Offering Free Items
– Any Awards your business has won
– Any contests that you’re planning
– Starting your business
– Getting more products to sell
Some of these stories can not only be newsworthy items but also show
what a humanitarian you or your business is. Credibility comes into play again
and we all know that credibility helps to build rapport with your target
audience and gains you a higher “expert” level.
Press releases are one of the most powerful publicity tools available
today for all business owners. Use it to your advantage and join all the other
successful internet seo agency atlanta marketers who have used press releases many times in the
past with very positive results.