Phone Call Tracking – InfoBarrel

Detailed and real-time phone call analytics reports can be provided by phone call tracking. Routing of incoming and outgoing calls, duration and racking data on call volume are integrated in the reporting.

Attributes of Phone Call Tracking

1. Real-time reports are accessible from the web.

2. To be able to see the results of the specific campaigns for different clients, multiple campaigns are managed.

3. Phone calls can be tracked together with web data in Google Analytics.

4. Phone calls can be tracked through online marketing campaigns.

5. Calls are recorded, inbound leads are qualified and calls are routed.

6. To introduce the caller, a message is whispered telling who the caller is or where they heard about you.

Organic SEO company that gives phone call tracking reports can help you:

1. Be Market Clever

Phone call tracking helps you to make more clever decisions for real-time phone tracking dashboards quantifies marketing efforts correctly.

2. Produce More Sales

Prospects and potential clients who call in response to your marketing and sales efforts must be in focus to be able to conduct more and more sales.

3. Conduct More Leads

In each call, the company gets data although the lines are bus, the caller has enabled call blocking for unlisted numbers or no one answers.

4. Save Resources

The company can save funds from setting up fees per month and minute charges. The company saves more money through the available free trainings seen on the Internet.

5. Record Calls

The phone calls being recorded are sent to emails.

6. Enhance Return on Investment

Take the whole control of all the data to make the calls turn into buyers. Discover click to call ratios. Phone call tracking has a lot to offer in every website and company. Return on Investment is weighed more exactly than before. Common channels are used to allocate the telephone numbers like organic search, paid search, TV ads, referral from a partner site, referral from a seo agency atlanta super affiliate, banner campaigns and generic keywords.

http://www.infobarrel.com/Phone_Call_Tracking

How to Stop Telemarketing Calls

If your phone rings incessantly during the dinner hour with offers of “free” cruises or low-interest credit cards, consider adding your number to the National Do Not Call Registry: It’s free, and it will dramatically cut the number of marketing calls you receive.

The registry was created in 2003 to block personal numbers from most telemarketing calls.

Here’s how it works:

You can register your cell phones and land lines. To add a number to the registry, call (888) 382-1222 from the phone that you wish to register, or visit www.donotcall.gov.

Only personal phone numbers can be registered – not business lines.

If you are registering online, be sure to provide a real email address. You’ll have to confirm the registration within 72 hours through a link sent to that email address.

Telemarketers are required to remove registered numbers from their calling databases. They do have up to 31 days to remove numbers, however, so you might still get calls for a while.

Note: The registry does not affect calls from charities, political organizations, surveys and companies that you have shared your contact information with. They can continue to call you.

Your registration will not expire. However, if you change calling plans with your phone company, or the billing name on the account changes, that could take you off the list. To verify that your number is still on the registry, check www.donotcall.gov.

If an unauthorized telemarketer calls you 31 days after you’ve registered, you can file a complaint at www.donotcall.gov or call (888) 382-1222. You can also file a complaint if you get a phone call that uses a recorded message instead of a live person. The FTC won’t intervene in individual cases, but they and other law enforcement agencies use the complaint database to investigate companies.

Finally, be wary of companies that pretend to represent the Do Not Call Registry and offer to add your name to the list for a fee. The registry is free for consumers – and the Federal Trade Commission says third parties aren’t allowed to register consumers.

(Source: Federal Trade Commission)

http://abcnews.go.com/Blotter/stop-telemarketing-calls/story?id=19291635

Benefits Of Press Releases

Press

Releases Provide Powerful Benefits to Small and Big Business Owners Alike

Press Releases are the most popular means of providing publicity online

and offline. They have many advantages that both small and big business owners

can profit from. Some of those are:

More

traffic to your site – The press release that gets published on one of

the media outlets will have your website link provided within it. Those who

have reviewed your release and want more information will click through the

link or check out the website.

Build a

brand – What better way to get your business name into the minds of your

target audience or anyone who happens to read your press releases. The more a

consumer sees your business name being mentioned the more likely they will

remember it the next time they, or someone they know, is in need of your

products.

Inexpensive

way to get free publicity – Getting an effective press release written

will cost you some money. Some will include the costs of submitting it for you,

so the cost of getting the free publicity will be inexpensive.

Gain

Credibility – The press release can also help to get your

business more credibility. Potential consumers will start to see you as an

expert in your field and think that you should be the one to go to when they

need the products you offer.

What News

Items You Can Create to Make an Effective Release

By no means should you wait around for something newsworthy to happen

within your business before you can start benefiting from news releases. Why

wait? Start now.

Create news stories from what’s already going on. Here are some things

that could be turned into news stories for your news release:

– Special Discounts/Sales

– Fundraising events your business is helping with

– Offering Free Items

– Any Awards your business has won

– Any contests that you’re planning

– Starting your business

– Getting more products to sell

Some of these stories can not only be newsworthy items but also show

what a humanitarian you or your business is. Credibility comes into play again

and we all know that credibility helps to build rapport with your target

audience and gains you a higher “expert” level.

Press releases are one of the most powerful publicity tools available

today for all business owners. Use it to your advantage and join all the other

successful internet seo agency atlanta marketers who have used press releases many times in the

past with very positive results.

http://hubpages.com/business/Benefit-Of-Press-Releases

Whatever your view on distasteful ads, advertisers bold enough to commission shocking adverts benefit from ‘talkability’, and unusual ads can have a better chance of cutting through relentless competitive clutter.

This is clearly something that Swiss watchmaker Hublot have picked up on if their recent ad featuring a black-eyed Bernie Ecclestone is anything to go by.

The bruised face of the Formula One boss, whose Hublot watch was stolen from him in a mugging last month, features in an ad with the tagline “See what people will do for a Hublot.”

Tasteless yes, but it was actually Ecclestone himself that came up with the idea.

According to the watchmaker’s chief executive, Jean-Claude Biver: “He told us, ‘Please use it to make an advertising campaign because I want to show that I’m courageous.” “I thought, ‘Wow, this guy has some guts.’ “It is also a protestation against violence that we are all afraid of today.”

This relatively unknown firm may well now secure valuable coverage in mainstream media as the talking points propel its brand to the forefront of public discussion.

This is arguably a positive outcome for them. Media coverage may well even prompt those unfamiliar with the campaign to seek it out (as I did) and verbalise their own opinions.

Bad-taste advertising does however also assume a number of risks.

Withdrawal of the advert from media networks is one particularly undesirable outcome given that it could render the money spent on creating the ad wasted. Another possibility is that offensive or annoying ads might encourage viewers not to buy and even avoid the advertised brand. Are these risks worth the possibility of extra publicity?

So do ‘bad’ ads make for good campaigns?

Ads that are simply annoying are unlikely to generate wide scale media coverage or ASA complaints (since they don’t breech responsible/ethical advertising charter). Annoying and boring ads may just slightly decrease viewers’ brand purchase intention – lack of newsworthiness means they are unlikely to extend campaign reach.

Distasteful ads on the other hand could well prevent potential consumers from purchasing a brand’s goods. But importantly, on the flip side, the value of extra media coverage can exponentially increase campaign and band exposure.

It’s a fine balancing act and it will be interesting to see just how Hublot fair with their campaign.

http://media.ezinemark.com/advertising-in-bad-taste-31c76c36320.html

CMS vs. Static HTML for SEO by Michael Lautman

CMS vs. Static HTML for SEO

 by: Michael Lautman

One of the first decisions any website creator needs to address is how to manage content. There are two general categories; static html, which is written in an editor like Dreamweaver (or even Notepad), and content management systems (CMS). Both methods have implications for design, maintenance and SEO, and have different advantages.

Static HTML

Static HTML is often the best choice for simple website requirements, an online presence really only serves to provide basic information about your business and you don’t intend to change it frequently. Most casual users need to be careful though, since they are likely to use simple WYSIWYG (What You See Is What You Get) editing programs like Microsoft Frontpage. Many of these programs write very inefficent HTML. This makes them a poor choice from an SEO perspective.

If you are going to use static HTML, make sure to use CSS (Cascading Style Sheets). CSS stores all of your formatting information (colours, font, etc) in a separate file. This makes pages easier to edit and more importantly, leaves only the most basic information, your content, on the html file itself. This makes the job of the search engine much easier, since your key terms are in greater evidence.

CMS

In contrast, content canagement systems (CMS) use templates and databases to automate a great deal of the web design process. This type of software is ideal when you have website with constantly chaning content, like a store or a blog. The different CMS application vary greatly in terms of complexity and learning curve. This blog runs on WordPress, which is very easy to use and to implement. My corporate site, runs on Drupal, which is a bit more complicated. Most of the best CMS packages available are free, which is another advantage.

From an SEO perspective, CMS has the drawback of making access to meta tags more difficult and creating long urls. This is usually easy to overcome by choosing the appropriate add-on modules to uses for your implementation.

For example, on my blog I use the All-In-One SEO Pack to help manage wordpress.

Summary

The general trend in webdesign is toward CMS, but users with simple website needs should definitely consider using static HTML and CSS. If your needs are more sophisticated, CMS is definitely the way to go – although it is important to make sure that your site is SEO optimized. Most CMS implementations have large user forums where most questions can be addressed.

http://www.articlecity.com/articles/web_design_and_development/article_1703.shtml

Social Networking | Buzzle.com

How to Improve Your Social Networking Skills

Social networking skills help in connecting with people online and maintaining strong relationships. Whether you want to connect with people socially or to expand your business contacts, these social networking tips are sure to help.

Username Ideas

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About Me Ideas

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Cool Things To Do Online

Apart from surfing the Internet and shopping, there are many other cool things to do online when you are bored. This Buzzle article presents you with a list of things to do online, which has been designed to ensure that you’ll…

Understanding the Theory of Social Network

A social network is the construct or structure that exists between interacting individuals or organizations. This post explains the social network theory, which focuses on the nature of these interactions, and their impacts on the…

7 Social Interaction Sites like Meetme

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8 Popular Sites Like Reddit

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Top 10 Alternatives to Facebook

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Best Ways to Find a Long-lost Friend

Friendship is forever, you can almost always get back to your friendship; time and distance not being a hindrance here. If you have lost your friend a long time ago and are thinking of rekindling the friendship, this Buzzle article…

What Motivates People to Share Online?

Over the past few years, there has been a tremendous surge in the number of people sharing content online. In this article on Buzzle, we will try to understand the motivating factors for people to share content online.

Popular Niche-centric Social Networking Sites

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Things You Should Not Post on Social Networking Sites

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Does Social Networking Cause Depression?

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Pinterest for Home Ideas

If you haven’t heard of Pinterest, you should check it out. It’s a great place to get ideas for your home décor.

What does HMU Mean?

Acronyms are an interesting way of cutting down long words into a shorter, and an easier way of mentioning them. So what does HMU mean anyway? What does it have to do with Facebook?

How to Migrate from Facebook to Google+

Are you looking out for a change to migrate from Facebook to Google+? This article will guide you on how to migrate all your Facebook information to Google+. Let’s get started.

Is Social Networking Making Your Life Really Social?

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Is Making Friends Online Good or Bad?

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Pros and Cons of Social Networking

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Social Networking Etiquette

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Funny Status Updates

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Tips to Meet People Online

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http://www.buzzle.com/articles/social-networking/

The POWER of NOW / Online Marketing

The POWER of NOW / Online Marketing

Let’s face it, with the heavy amount of white noise all around us every day of our lives, it is easy to get overwhelmed and sometimes miss out on opportunities as a result. The average person can be so tired from trying to keep all the balls in the air, they put off until later what sometimes on a priority list would be at the top.

I learned this lesson the hard way, as we are all quick to worry about tomorrow or fixate on what happened yesterday, but at the end of the day all we ever have is Today. Use these online business ideas to help move you forward.

Today is the most important day in your life, as it is every day. Think about waking up tomorrow morning. What day is it? Of course, it is today. Once you realize that every day in your life is today, you will start living your life to the fullest.

The key point in making today the best day that it can be, is to accept 100% responsibility for your life. If you are under the age of adulthood, depending on your state, and still under the direct responsibility of your parents, it is up to them for the decision making in your life.

On the other hand, once you reach the status of an adult in our culture, everything falls on your shoulders, legally and ethically. The days of pointing the finger at someone else are over. Unfortunately in our tepid economy and culture, many young adults are living back home with their parents and the conversation we are having has less impact.

The point to take away is that You and only You are responsible for everything that is happening in your life. You can’t blame your parents, your siblings, your friends, or anyone but yourself.

The next point to accept as part of personal success is living your life on purpose. What drives you? What is it that separates you from all the others? Do you offer some key difference? Do you have a USP, a unique sales position, something that clearly separates you from all others? In business and sales, without this key component, market differentiation becomes harder to achieve. Unfortunately most people drive their lives based on money. It is all about keeping up with your peers and their lifestyle. Our culture is driven by this thinking, but money is the byproduct and end result. The old cliché’ “Do what you love and the money will come.” makes a lot of sense. Doing what you love is the Purpose. In working with people, it is always about them first, which in time will create success with what you are doing, as understanding their needs and problems will allow you to offer them solutions for their specific issues.

Another point is that you have to be willing to pay the price for your dreams. What are your dreams? Most people do not have them and if they say they do, it is more fantasy than dreams. It is easy to fantasize about winning the Lottery, but we know how hard that is. The odds are staggering against you, but yet people place their bets weekly that they will be the winner. Unfortunately by the time we enter first grade and move into second grade, we have been made robots following everyone else. The great imagination that we all grew up with in our early years has been dampened and closed off, as the system wants everyone following the same direction. With the advent of the Internet, we have been given the opportunity to access numerous amounts of information and to connect with people around the planet. Today this great medium allows some of us to dream big about becoming a serious money maker, right from our laptop. We call it the Lap Top Lifestyle. The drill is to acknowledge what your dreams are offering you as ideas and to create a game plan to fulfill the dream. Granted you have to live within a certain income and lifestyle, but if the dream is strong enough, you need to find a way to make it happen. That means that you will apply your time, effort and resources to making it happen. Fortunately many opportunities online afford you the ability to get in small and build your business as large as you want. The point to close on is that you should let nothing get in the way of the dream and its follow up plan of action. Start small and grow as needed until you are comfortable with the result.

This next point is key to your success. Once you have broken your dream down into smaller more manageable components, the key is to stay Focused and laser sharp as to the steps in the process. Don’t bite off more than you can work with. The key is one step at a time until you start seeing the expected success. Don’t try to be all things to all people. What is your target market? Who are you communicating your message to? Make a success of one thing before jumping into something else and getting off course. With a long tenure in the military service, I can tell you that missions are always very sharp and focused on everyone’s responsibilities to the mission and the group. No one can do it all. That is why the word Team has no “I” in it. Set up a thirty day plan as the universe and then start breaking it down to a weekly plan and then a daily plan. Even the daily plan will have components that need to be adhered to, if it is to produce the expected results. It is a lot easier to manage one day at a time, than trying to look at what happens next week or the one beyond. Control what happens today and tomorrow will start taking shape. In other words, focus, focus, focus.

As part of your dream, if you are going to have people coming into your business and life, you are going to have to become an expert in your field. If you were lucky enough to have gotten a formal education and focused on skill sets that would help you later in business such as marketing or sales, the dream becomes easier to achieve. This is not to say that you have to have any formal education, as if you look throughout our country’s history, many of the wealthiest people were not “college” graduates. It is not about how intelligent you are, but how well you get along with people. It is the old EQ versus IQ conversation. Sales as an example, relies heavily on the EQ skills of the sales person, more so than being educated and talking over their customer. To be successful with any venture, it is critical to be knowledgeable about your business at every level, and to apply learned information to new tasks and objectives. Keep honing your skill sets. Keep learning about your craft. I am going through that as we speak, as I am learning a whole new online business that will wean me off the corporate rat race and give me the freedom to do what I want, following my purpose in life.

I have said this already. Once the dream has been established and brought in the real world as a working game plan; the plan becomes the driving force in what happens today and next week and right through the final day in the campaign. You have to have a plan of action. Without a written plan, which can be very simple and rudimentary, the old cliché’ “Fail to Plan, Plan to Fail.” comes into play. Don’t let poor planning ruin your dream. It is not enough to think it through and rely on your head to keep everything straight. Go the extra mile and write it down. Share responsibilities with others and make sure that they are following your direction. Remember, it is easy

In closing, I offer one final point to follow on your path to success with anything that you have chosen to do. That point is Don’t delay. Time is our number one nemesis. None of us is going to beat Father Time. That is why Today is such an important day. I remember a story of a gifted musician that had written the best song of his life. Unfortunately he never followed through on recording it and died at a younger age.

We have to accept that our entire life is nothing but a memory. Thank about it. What were you doing this morning? Where were you last week? These questions bring up memory, which is locked into our mind map and subconscious. Everything that happened even minutes ago is now just a memory. The sadness brought on by Alzheimer’s is that we lose the memories. Our personal Road of Life, which we have been traveling on for all of our lives, had a beginning – birth, and will have an end, which of course is not known. That is why it is critical to understand that we have to use today to start anything and everything. We cannot be like the musician mentioned earlier.

Not taking anything from proper planning, but ultimately all we have is today. “Take care of Today and Tomorrow will take care of itself.” In a nutshell, we have to do everything possible today to further our dreams. There is power in the concept of now. Don’t wait until it is too late. Make that important decision to change your life Today or Now.

James Hobart, an industry leader in the Professional Beauty Industry for more than 40 years at every level, has certification in hypnotherapy. His insight and experience have helped many companies and individuals with their growth and development over the years. His book, Happiness Is Your Birthright, supports his philosophy on life and is a practical handbook to create positive change throughout one’s life.

Author’s Bio: 

James is a talented and dynamic International Public Speaker and author, with attention focused on current market dynamics, with well thought out solutions for short and long term individual success.

James has extensive experience totaling over forty years in the Professional Beauty Industry. James started out as working owner of two very successful Redken Concept salons, has degrees in Management and Marketing from the University of Oklahoma, and has held executive positions with Redken Labs, Matrix Essentials, and numerous other companies in the industry.

James brings an additional edge to his presentations having Hypnotherapist training and certification with The Hypnosis Motivation Institute, a nationally accredited college and clinic of hypnotherapy, with the ability to help people become more successful in their personal and business lives. As author of Happiness Is Your Birthright, a practical handbook to create positive change throughout one’s life, his presentations are a must for any progressive person looking for a simpler and more effective approach to creating positive change and long term results in their daily life.

http://www.selfgrowth.com/print/8616451

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How To Run A Successful Event To Build A Better Business Network

How To Run A Successful Event To Build A Better Business Network

How To Run A Successful Event

Events are a powerful tool for marketers to truly engage their consumers and leverage their brand. No matter what type of event you plan to run, there are a few points you need to remember to ensure your event is a success.

A successful Event Marketing Campaign is one that:

* Meets your brand objectives.

* Delivers a meaningful message directly to the target market.

* Complements your overall marketing plan.

* Provides a talking point amongst consumers.

The Strategy

Choosing the right event strategy for your product or service requires a thorough understanding of the brand objectives. You may require an experienced event agency partner if you do not have sufficient in-house resources to help you to achieve your goals. Look for a good team of experienced and creative minds who are ready to analyse every element of your product and service and its current position to design the best possible strategy. The following points should be considered:

Event Outcome

Clarity and agreement around the issue of event outcome is imperative. Key stake holders will have different views and perspectives of what they want out of an event. Defining and agreeing the desired event outcome means that the correct approach is taken. It means that the creative development of the event and the content to all work together to produce the right results. Ask yourself the following questions.

* What is the outcome you want for this event?

* What change do you want to effect?

* What tangible changes do you want? Eg Increase in sales, lead generation?

* What is the best thing/outcome that could happen as a result of this campaign?

* When the road show is over what do you want the guests to be saying about the event over coffee to their friends?

* What would be the ultimate sign of success for the event?

Target Market

Your target group are your guests. They could be prospective or existing clients or they could be staff. Again ask yourself: Who are they? Where are they? Why do you want them to attend? What do they like to do? How do we get their attention? What do they think/know/feel about your company now? What do you want them to think/know/feel about your company post the event?

Think about what events they have experienced before either with your organisation or with your competitors. What is their age group, are they an even mix of male and female? Understanding your audience is a good first step in the event planning process.

Message

A clear message is critical to the success of any event. Knowing exactly what you want to say is imperative. It’s about what you want to say rather than how you want to say it at this stage? What is the main story you want to tell? What is imperative that they know when they leave? Communication of the message needs to be clear and concise. Consistency is key and your message needs to be included in each step from the invitation to web marketing campaign, to the event, the marketing collateral and the carefully planned post event strategy.

Brand Positioning

A good understanding of your brand position is crucial in building an event strategy. Is the event about a new product or service? Is it the launch of a new variable product or service? Are there set sales objectives for the product or service? Your brand position will assist in clarifying the best type of event your company needs and the most appropriate communication vehicle to engage your audience.

Creative

The creative development of the event can vary enormously. Considering the questions above certainly points you in the right direction to as to what kind of event will provide the most powerful result. It could be a national road show with international speakers or it could be a half day relationship building experience with key clients. A golf day, seminar series, exhibition, conference, experiential marketing campaign or any other various type of event should focus on leveraging your brand and provide a forum for you to connect with your target audience. Ask yourself how do we best represent the brand? How do we support above-the-line marketing strategies? How do we make it a memorable experience?

Planning

Finding your market and connecting with them in a memorable way is more than just guess work. It is staggering how many events are run with the minimum of planning. People are willing to invest significant money putting events on but they tend to overlook the need to invest in planning and smart thinking.

Planning is crucial to any event not matter how small and intimate it may be. Critical paths, risk assessments, measurable results, budget control are essential tools when planning a successful outcome. You need to plan on maximising the number of touch points with guests. Plan on results or you can guarantee you are planing on a disaster.

Implementation

With the correct planning the implementation of an event is the easy part. Ensure that every member of your event team have a run schedule of the event from start to finish so they aware of all timings. Rehearsals are imperative and why not consider professional speak training for all staff that will be presenting. An overall risk assessment is probably in the back of everyone’s minds but unless it is written down you are open to disaster. A good event company will also supply you with a thorough mitigation strategy to ensure you get a good result from your event no matter what.

Outcome

And we’ve come full circle. The results of your event should be measurable or how do you know if you have achieved good value for your investment. Events are all about building strong long term partnerships with your prospects and clients. When all of the above factors work together they create a truly powerful experience that not only moves people but motivates them to act. Remember your customers and staff holds your future in their hands. They control your revenue, your profitability and they are the central point on which your economic performance balances. Events are a powerful opportunity to leverage your brand and promote your services to this influential group.

Got some more queries? Why not check out the team at JH Events?

JH Events, Sydney Australia

By: Jesper Clarke

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The 25 Best Marketing Blogs of 2014

A recent Curata study found that 71% of marketers plan to boost content marketing spend in 2014. A lot more marketers are going to be adding content to the web in 2014, so where can we expect to find the best content?

We put together a list of our favorite marketing blogs to help marketers find the resources they need to build savvy marketing strategies. The blogs we picked cover everything from website optimization and lead generation to video marketing and analytics.

Adobe Digital Marketing Blog

Who owns it? Adobe

What do they talk about? Adobe’s Digital Marketing Blog covers SEM related topics, including conversion, targeting, mobile, analytics, and more.

Where can I find it? http://blogs.adobe.com/digitalmarketing/

Why should I read it? Today’s digital marketers are faced with endless options-for tools as well as tactics. Articles on the Adobe Digital Marketing Blog help digital marketers research tactics and tools to unlock the right combination of strategies for their brands. Adobe’s blog is organized into ten neatly-labeled categories that make it easy for readers to access a large cache of specific insights and to find a high volume of content about a specific digital marketing topic.

Aimclear Blog

Who owns it? Aimclear

What do they talk about? On the Aimclear blog, you’ll find loads of great insights on display advertising, social media advertising, and search engine marketing.

Where can I find it?  http://www.aimclearblog.com/

Why should I read it? Like most aspects of marketing, online advertising requires a specific skillset from those that administer it, but the rules of online advertising change constantly and drastically. The team at Aimclear specializes in online advertising, and they not only follow the changing rules, but understand and develop best practices almost instantly.

Briansolis.com

Who owns it? Brian Solis

What do they talk about? Solis studies and writes about the effects of emerging technology on business, marketing and culture.

Where can I find it? http://www.briansolis.com/

Why should I read it? Solis asks deep questions about the directions towards which technology pulls the forces that command our lives, and he answers them with thoughtful and informed blog articles. His blog offers a place to contemplate the future and think critically about how modern events impact societal shifts. He references leading marketing and cultural moments, such as Redbull’s content domination and the rise of the selfie, reviews books, conducts interviews, and encourages all marketers to think critically about the impacts of their campaigns.

Bryan Eisenburg’s Blog

Who owns it? Bryan & Jeffrey Eisenburg

What do they talk about? The Eisenburgs are professional marketing influencers and speakers, and the write articles about marketing topics for CMOs that cover everything from search and mobile metrics to lead generation.

Where can I find it? http://www.bryaneisenberg.com/

Why should I read it? Bryan Eisenburg’s blog articles use lots of concrete examples, screenshots, and crowd-sourced quotes to deliver well-researched content that paints more than just a single opinion on a variety of topics. They also focus on modern marketing tactics and offer helpful resources for marketers looking to refresh any aspects of their practices with modern tactics.

Buffer Blog

Who owns it? Buffer

What do they talk about? Buffer’s blog features incredibly well-researched posts on a variety of online marketing topics with an emphasis on social media.

Where can I find it? http://blog.bufferapp.com/

Why should I read it? Buffer prizes quality over quantity, so when you land on the Buffer blog, you know you’re reading content that was created as more than just linkbait. A lot of their posts delve beyond simple how-tos and into the psychology of buyer behavior-and how it impacts marketing. Almost every post is longform and features unique graphs, images, and quotes, and if you really want to dig into the nuances of a marketing topic, check out the Buffer blog.

Chief Marketing Technologist Blog

Who owns it? Scott Brinker

What do they talk about? Scott writes about the convergence of traditional marketing and technology. He believes that brand-driven CMOs are being replaced by CMOs that understand how to select, manage, and report on the technology solutions that drive modern marketing teams, such as marketing automation and segmentation software. He uses the Chief Marketing Technologist blog to discuss where this shift is materializing and to help marketers understand the importance of technology in the modern marketing department.

Where can I find it? http://chiefmartec.com/

Why should I read it? In the last five years, marketing and IT departments have become co-dependent, and Brinker points out a growing issue for modern marketing departments: the leaders with traditional training are no longer effective leaders when technology training becomes more important than print and tv advertising, brand building, and list buying. Data-driven technologies are now prominent features of every aspect of marketing, and it’s more important than ever for marketers to keep abreast of these new technologies. Reading Brinker’s blog is a great place to start.

Copyblogger

Who owns it? Copyblogger Media

What do they talk about? Copyblogger resources cover anything and everything to do with content creation. They feature articles about writing headlines, conducting podcast interviews, storytelling, writing calls-to-action that convert, and tons more.

Where can I find it? http://www.copyblogger.com/blog/

Why should I read it? The Internet has turned all marketers into writers, and it’s not as simple a craft as it seems. Copyblogger offers a huge volume of resources designed to help marketers create content that sells to online audiences. Anyone tasked with brand storytelling and content marketing should bookmark the Copyblogger blog as a go-to resource.

The Copybot

Who owns it? Damien Farnworth

What do they talk about? Farnworth is the Chief Copywriter over at Copyblogger Media, where he also writes about writing. On The Copybot, he focuses less on content strategy and entirely on how to write for the web.

Where can I find it? http://thecopybot.com/

Why should I read it? CMOs often write taglines. Lead Generation Managers write email and landing page copy. Social Media Directors write updates all day long, Content Marketers write blog posts and ebooks, Search Engine Marketers write ad copy, Interactive Marketing Managers write site copy. No matter how you slice a marketing department, every member gets called upon to do a little writing time and time again. Writing can be a scary and confusing task because its so visible, so marketers looking to improve their writing skills should take advantage of the wealth of knowledge Farnworth shares on his blog.

Danny Brown’s Blog

Who owns it? Danny Brown

What do they talk about? Danny Brown’s blog offers insights on social media, marketing and influence.

Where can I find it? http://dannybrown.me/blog/

Why should I read it? Hubspot ranked Danny Brown’s blog the #1 marketing blog in the world. Not only is the blog optimized for content consumption, the content is written to encourage readers to get to the bottom of every article. Brown isn’t just another marketing influencer recycling content about which every other marketer is talking; he offers truly modern perspective on the most modern marketing trends in social and influence.

Hubspot Inbound Hub

Who owns it? Hubspot

What do they talk about? Hubspot’s inbound blog features essentially endless content on anything and everything marketing related. Posts delve into specific how-to topics, and don’t shy away from trends and controversy that occurs in the industry. The inbound blog is a great one-stop-shop for knowledge about fine-tuning your business-to-business marketing strategy.

Where can I find it? http://blog.hubspot.com/

Why should I read it? Stop by the Hubspot blog when you’re stuck for ideas, need answers to specific marketing questions, and to find content you can share with your team to help them understand new concepts or practices.

Kissmetrics

Who owns it? Kissmetrics

What do they talk about? The Kissmetrics blog features genuinely helpful content about converting social media followers, site traffic, and content marketing into leads. They also share the results of A/B tests and data-driven analytics advice.

Where can I find it? http://blog.kissmetrics.com/

Why should I read it? You can tell Kissmetrics takes conversion seriously just from the experience you get when you visit their blog; it’s designed to convert traffic without turning readers away-a sign that Kissmetrics actually practices what they preach. The Kissmetrics blog is the best place to go for inspiration about tests to run on your website, blog, and mobile apps.

Mailchimp Blog

Who owns it? Mailchimp

What do they talk about? The Mailchimp blog features a majority a content about using Mailchimp peppered with content about email marketing strategy.

Where can I find it? http://blog.mailchimp.com/

Why should I read it? Mailchimp’s blog serves as a sort of online community for the brand where they discuss how to build effective email marketing strategies with Mailchimp at their center. If you use Mailchimp, reading their blog is a requirement. If you don’t, reading their blog is still a great way to learn marketing best practices; Mailchimp runs a lot of innovative marketing campaigns, and they always dedicate blog posts to these campaigns as post-mortems.

Marketing Profs

Who owns it? Ann Handley

What do they talk about? Marketing Profs is a resource designed to teach marketing about marketing. The site typically covers lots of content around of-the-moment marketing trends, and is a good place to go to find out which topics are generating a lot of buzz amongst marketers.

Where can I find it? http://www.marketingprofs.com/

Why should I read it? The authors of the articles published on Marketing Profs are all pre-screened influencers, so you know you’re not just getting another opinion, you’re getting an expert opinion. Marketers looking for industry-leading advice should check out Marketing Profs for anything and everything that comes up in their day to day requirements.

Marketo Blog

Who owns it? Marketo

What do they talk about? Marketo’s blog offers loads of shareable content on anything and everything related to marketing.

Where can I find it? http://blog.marketo.com/

Why should I read it? Marketo understands content. Anyone looking to learn a new marketing practice, train a new team member, and stay up to speed on the latest marketing trends should absolutely stop by the marketo blog first. If you’re ever looking for content about marketing, chances are high you’ll find it on Marketo’s blog.

Moz Blog

Who owns it? Moz

What do they talk about? The Moz blog covers anything and everything related to search engine optimization, include content marketing, responsive design, Google updates, building communities, and more. The blog even features entire articles dedicated to title tags.

Where can I find it? http://moz.com/blog

Why should I read it? SEO can often seem like a losing game for marketers who don’t have the luxury of dedicated search engine contractors, team members, or agencies. The ins and outs of SEO ranking are usually something marketers have to teach themselves, and if you want to learn about SEO, the Moz blog is a great resource. SEO is also a marketing topic that impacts most functions of the marketing team indirectly; content writers and social media managers should read the Moz blog to brush up on a topic that underlies many of their day to day responsibilities.

Occam’s Razor

Who owns it? Avinash Kaushik

What do they talk about? Kaushik is a digital marketing evangelist at Google with a resume that features Intuit, SGI, and DHL. Needless to say, he’s seen some of Silicon Valley’s most visible brands build and develop digital marketing strategies. His blog is dedicated to the wisdom he’s collected over the years-most of which points to an increasingly data-driven marketing landscape.

Where can I find it? http://www.kaushik.net/avinash/

Why should I read it? There aren’t very many marketing veterans that have built their careers on the technological side of marketing, and from that pool, there are even fewer that write blogs about it. Occam’s Razor is a gem of insight about how to create, lead, and maintain data-driven marketing strategies.

Signal vs. Noise

Who owns it? 37 Signals

What do they talk about? 37 Signals uses Signal vs. Noise to share content about their products and their company-many written by CEO, Jason Fried, who shares valuable lessons about building a lean, modern, technology organization and developing the right product strategy.

Where can I find it? https://signalvnoise.com/

Why should I read it? Signal vs. Noise offers valuable wisdom about product strategy that’s all too rare in the technology industry. Rather than offering lists or how-to advice, articles on Signal vs. Noise tell stories. There’s no other blog like it, and marketers should reference it for advice on product strategy, team building, and corporate direction.

Snarketing 2.0

Who owns it? Ron Shevlin

What do they talk about? Ron has consulted for marketing teams at leading financial services, consumer product goods, retail, and manufacturing firms for the past twenty-five years. His blog offers snarky insights on fallacies and failures across the marketing industry.

Where can I find it? http://snarketing2dot0.com/

Why should I read it? Marketers don’t like to talk about their own mistakes, so Shevlin does it for them. As this list attests, there’s no shortage of helpful marketing content online, but sometimes, it’s just as helpful to learn what not to do as it is to learn what to do. Snarketing 2.0 is a great place to learn from the mistakes of others-a practice marketers can almost always afford to adopt.

Social Media Examiner

Who owns it? Social Media Examiner

What do they talk about? On Social Media Examiner, you’ll find tons of articles that dissect the vast social media jungle. Social Media Examiner also goes beyond tips and tricks to explore social media strategies and how they fit into overall marketing strategies.

Where can I find it? http://www.socialmediaexaminer.com/

Why should I read it? Social media examiner features articles from a wide array of writers so their readers can access broad perspectives on social media. Not every post is as good as the next, but you can always find a fresh take on anything social media related on Social Media Examiner.

Sprout Social Insights

Who owns it? Sprout Social

What do they talk about? Sprout Social’s blog specializes in content about social media best practices, tips and tricks.

Where can I find it? http://sproutsocial.com/insights/

Why should I read it? If you want to learn about social media, go straight to the source. Thousands of brands publish their social content through Sprout Social’s platform every day, and the brand knows a thing or two about social media expertise. Social media is an excitable area of the marketing department; there’s always a new tip or trick, a new tool, a discontinued tool, etc. The Sprout Social team stays on top of all the latest developments in social media, and anyone with a hand in the corporate social profiles should keep an eye on the Sprout Social blog for updates on new features and tricks in the social media space.

Topo blog

Who owns it? Craig Rosenberg and Scott Albro

What do they talk about? Rosenberg and Albro help business-to-business technology companies build winning sales and marketing teams, and use the Topo blog as an outlet for all the wisdom they’ve collected helping brands scale in a rapidly changing landscape.

Where can I find it? http://blog.topohq.com/

Why should I read it? The Topo blog regularly features guest posts, interviews, and article round-ups from industry-leading influencers on a number of relevant marketing topics. The Topo blog is the best place to go to find the best insights on everything modern B2B marketers need to know about their craft.

Unbounce Blog

Who owns it? Unbounce

What do they talk about? The Unbounce blog features tons of great, scientific tips on building web pages that are optimized to collect and convert leads, and it’s an outstanding resource for marketers tasked with converting site traffic.

Where can I find it? http://unbounce.com/blog/

Why should I read it? The Unbounce team writes content for engagement, not visits, and they take lengths to put forth content that’s based on examples and scientific evidence. Their content is more than just linkbait; it’s genuinely helpful.

Unmarketing

Who owns it? Scott Stratten

What do they talk about? Stratten is an expert in viral, social, and authentic marketing (which he calls unmarketing), and believes that engagement trumps all else in the marketing world. His blog features podcasts on how marketers can position themselves as trusted experts so that when customers are ready to buy, they already know who to choose.

Where can I find it? http://www.unmarketing.com/

Why should I read it? Connecting with customers through a trusted brand is an undeniably important aspect of marketing. As the Web becomes home to most brands, marketers have less control than customers over how their brands are perceived. To maintain positive brand images these days, marketers have to replace old practices with customer-centric ones. Stratten helps teach marketers how to build trusted brands through truly helping customers.

Velocity Partners Blog

Who owns it? Velocity Partners

What do they talk about? In content marketing, we often refer to different types of content as food groups. Jason Miller, Sr. Manager of Content Marketing at LinkedIn, created a popular formula for the perfect content marketing mix that includes the right mix of raisin bran, roasts, spinach, chocolate cake, and tabasco sauce. The Velocity Partners Blog is primarily comprised of tabasco sauce. The authors of their articles challenge conventional marketing wisdom to offer fresh perspectives on marketing trends.

Where can I find it? http://www.velocitypartners.co.uk/our-blog/

Why should I read it? The best marketers understand when a trend is right for their brand and when it’s not, but we all have to face those moments when the CMO or CEO says, “I keep hearing about brands on Pinterest. Why aren’t we on Pinterest? Please build a presence on Pinterest.” We could all build a presence on Pinterest, and it’s important to experiment with new marketing trends, but it’s even more important to understand how each aspect of the marketing strategy fits into our brand goals. The Velocity Partners blog encourages marketers to think about marketing strategies, not just implement them to appease the higher-ups.

Vidyard Video Marketing Blog

Who owns it? Vidyard

What do they talk about? The Vidyard Video Marketing Blog publishes articles that elaborate on how to build video marketing strategies, how to optimize video campaigns for conversion, and how to create compelling video content that sells products.

Where can I find it? http://www.vidyard.com/blog/

Why should I read it? There’s a lot more to video marketing than creating TV ads, but few marketing departments hire team members to focus exclusively on video campaigns. Because video content is different from text content, it requires different marketing strategies. The Vidyard blog helps marketers understand how to create successful campaigns using video content.

Did any of these blogs make the cut in 2015? Here is a list of the best marketing blogs of 2015.

https://radius.com/2014/03/31/25-best-marketing-blogs-2014/