The POWER of NOW / Online Marketing
Let’s face it, with the heavy amount of white noise all around us every day of our lives, it is easy to get overwhelmed and sometimes miss out on opportunities as a result. The average person can be so tired from trying to keep all the balls in the air, they put off until later what sometimes on a priority list would be at the top.
I learned this lesson the hard way, as we are all quick to worry about tomorrow or fixate on what happened yesterday, but at the end of the day all we ever have is Today. Use these online business ideas to help move you forward.
Today is the most important day in your life, as it is every day. Think about waking up tomorrow morning. What day is it? Of course, it is today. Once you realize that every day in your life is today, you will start living your life to the fullest.
The key point in making today the best day that it can be, is to accept 100% responsibility for your life. If you are under the age of adulthood, depending on your state, and still under the direct responsibility of your parents, it is up to them for the decision making in your life.
On the other hand, once you reach the status of an adult in our culture, everything falls on your shoulders, legally and ethically. The days of pointing the finger at someone else are over. Unfortunately in our tepid economy and culture, many young adults are living back home with their parents and the conversation we are having has less impact.
The point to take away is that You and only You are responsible for everything that is happening in your life. You can’t blame your parents, your siblings, your friends, or anyone but yourself.
The next point to accept as part of personal success is living your life on purpose. What drives you? What is it that separates you from all the others? Do you offer some key difference? Do you have a USP, a unique sales position, something that clearly separates you from all others? In business and sales, without this key component, market differentiation becomes harder to achieve. Unfortunately most people drive their lives based on money. It is all about keeping up with your peers and their lifestyle. Our culture is driven by this thinking, but money is the byproduct and end result. The old cliché’ “Do what you love and the money will come.” makes a lot of sense. Doing what you love is the Purpose. In working with people, it is always about them first, which in time will create success with what you are doing, as understanding their needs and problems will allow you to offer them solutions for their specific issues.
Another point is that you have to be willing to pay the price for your dreams. What are your dreams? Most people do not have them and if they say they do, it is more fantasy than dreams. It is easy to fantasize about winning the Lottery, but we know how hard that is. The odds are staggering against you, but yet people place their bets weekly that they will be the winner. Unfortunately by the time we enter first grade and move into second grade, we have been made robots following everyone else. The great imagination that we all grew up with in our early years has been dampened and closed off, as the system wants everyone following the same direction. With the advent of the Internet, we have been given the opportunity to access numerous amounts of information and to connect with people around the planet. Today this great medium allows some of us to dream big about becoming a serious money maker, right from our laptop. We call it the Lap Top Lifestyle. The drill is to acknowledge what your dreams are offering you as ideas and to create a game plan to fulfill the dream. Granted you have to live within a certain income and lifestyle, but if the dream is strong enough, you need to find a way to make it happen. That means that you will apply your time, effort and resources to making it happen. Fortunately many opportunities online afford you the ability to get in small and build your business as large as you want. The point to close on is that you should let nothing get in the way of the dream and its follow up plan of action. Start small and grow as needed until you are comfortable with the result.
This next point is key to your success. Once you have broken your dream down into smaller more manageable components, the key is to stay Focused and laser sharp as to the steps in the process. Don’t bite off more than you can work with. The key is one step at a time until you start seeing the expected success. Don’t try to be all things to all people. What is your target market? Who are you communicating your message to? Make a success of one thing before jumping into something else and getting off course. With a long tenure in the military service, I can tell you that missions are always very sharp and focused on everyone’s responsibilities to the mission and the group. No one can do it all. That is why the word Team has no “I” in it. Set up a thirty day plan as the universe and then start breaking it down to a weekly plan and then a daily plan. Even the daily plan will have components that need to be adhered to, if it is to produce the expected results. It is a lot easier to manage one day at a time, than trying to look at what happens next week or the one beyond. Control what happens today and tomorrow will start taking shape. In other words, focus, focus, focus.
As part of your dream, if you are going to have people coming into your business and life, you are going to have to become an expert in your field. If you were lucky enough to have gotten a formal education and focused on skill sets that would help you later in business such as marketing or sales, the dream becomes easier to achieve. This is not to say that you have to have any formal education, as if you look throughout our country’s history, many of the wealthiest people were not “college” graduates. It is not about how intelligent you are, but how well you get along with people. It is the old EQ versus IQ conversation. Sales as an example, relies heavily on the EQ skills of the sales person, more so than being educated and talking over their customer. To be successful with any venture, it is critical to be knowledgeable about your business at every level, and to apply learned information to new tasks and objectives. Keep honing your skill sets. Keep learning about your craft. I am going through that as we speak, as I am learning a whole new online business that will wean me off the corporate rat race and give me the freedom to do what I want, following my purpose in life.
I have said this already. Once the dream has been established and brought in the real world as a working game plan; the plan becomes the driving force in what happens today and next week and right through the final day in the campaign. You have to have a plan of action. Without a written plan, which can be very simple and rudimentary, the old cliché’ “Fail to Plan, Plan to Fail.” comes into play. Don’t let poor planning ruin your dream. It is not enough to think it through and rely on your head to keep everything straight. Go the extra mile and write it down. Share responsibilities with others and make sure that they are following your direction. Remember, it is easy
In closing, I offer one final point to follow on your path to success with anything that you have chosen to do. That point is Don’t delay. Time is our number one nemesis. None of us is going to beat Father Time. That is why Today is such an important day. I remember a story of a gifted musician that had written the best song of his life. Unfortunately he never followed through on recording it and died at a younger age.
We have to accept that our entire life is nothing but a memory. Thank about it. What were you doing this morning? Where were you last week? These questions bring up memory, which is locked into our mind map and subconscious. Everything that happened even minutes ago is now just a memory. The sadness brought on by Alzheimer’s is that we lose the memories. Our personal Road of Life, which we have been traveling on for all of our lives, had a beginning – birth, and will have an end, which of course is not known. That is why it is critical to understand that we have to use today to start anything and everything. We cannot be like the musician mentioned earlier.
Not taking anything from proper planning, but ultimately all we have is today. “Take care of Today and Tomorrow will take care of itself.” In a nutshell, we have to do everything possible today to further our dreams. There is power in the concept of now. Don’t wait until it is too late. Make that important decision to change your life Today or Now.
James Hobart, an industry leader in the Professional Beauty Industry for more than 40 years at every level, has certification in hypnotherapy. His insight and experience have helped many companies and individuals with their growth and development over the years. His book, Happiness Is Your Birthright, supports his philosophy on life and is a practical handbook to create positive change throughout one’s life.
James is a talented and dynamic International Public Speaker and author, with attention focused on current market dynamics, with well thought out solutions for short and long term individual success.
James has extensive experience totaling over forty years in the Professional Beauty Industry. James started out as working owner of two very successful Redken Concept salons, has degrees in Management and Marketing from the University of Oklahoma, and has held executive positions with Redken Labs, Matrix Essentials, and numerous other companies in the industry.
James brings an additional edge to his presentations having Hypnotherapist training and certification with The Hypnosis Motivation Institute, a nationally accredited college and clinic of hypnotherapy, with the ability to help people become more successful in their personal and business lives. As author of Happiness Is Your Birthright, a practical handbook to create positive change throughout one’s life, his presentations are a must for any progressive person looking for a simpler and more effective approach to creating positive change and long term results in their daily life.